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Transcript of Pelé Sports
National Radio Stations
Regional Radio Stations
Online media 3) The Trade Health Specialists
1) Consumers 17-21 yr old amateur to prof football players
13 - 19 yr old street football players
Future Pelé enthusiasts & Pelé afficiandos
Launch Imagery Launch Key Messages Pelé's 70th birthday celebrations Wish Pelé happy birthday yourself in one of the four stores in Ireland
Win a trip to Santos to give Pelé his birthday card
Announce Charity links 5% of all profits until Pelé's birthday donated Fashion Angles (Pelé Story) Business / Trade Facebook & Online Media Irish Pelé Sports Page? Quick tactical promotions
Community building Follow on Activity Kids Futsal Pelé Goals for life Pelé's 70th Birthday
October 23rd 2010 Key Message: Celebrate the life of Pelé and futebol bonito Pelé's 70th Birthday Imagery Media Relations Blitz Dr Ezio Marigiotta Any Questions?? Consumer Survey Generate news angles
87% of the public think Pelé was the greatest ever Cutting Room Floor