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Pelé Sports

Pelé Sports

Rob Pearson

on 12 August 2010

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Transcript of Pelé Sports

Double click anywhere & add an idea Pelé Sports PR Campaign Presented by August 12th 2010 Futebol Bonito Provide an antidote to the hype of established sports apparel brands by 'giving back' via the true exponents of futebol bonito Who are our targets? 2) The Media National Newspapers
Regional Newspapers
National Radio Stations
Regional Radio Stations
Online media 3) The Trade Health Specialists
Sports Specialists
Sports Generalists
Sports Fashion

1) Consumers 17-21 yr old amateur to prof football players
13 - 19 yr old street football players
Future Pelé enthusiasts & Pelé afficiandos

Launch Imagery Launch Key Messages Pelé's 70th birthday celebrations Wish Pelé happy birthday yourself in one of the four stores in Ireland
Win a trip to Santos to give Pelé his birthday card

Announce Charity links 5% of all profits until Pelé's birthday donated Fashion Angles (Pelé Story) Business / Trade Facebook & Online Media Irish Pelé Sports Page? Quick tactical promotions
General eCRM
Community building Follow on Activity Kids Futsal Pelé Goals for life Pelé's 70th Birthday
October 23rd 2010 Key Message: Celebrate the life of Pelé and futebol bonito Pelé's 70th Birthday Imagery Media Relations Blitz Dr Ezio Marigiotta Any Questions?? Consumer Survey Generate news angles
87% of the public think Pelé was the greatest ever Cutting Room Floor
Full transcript