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Beauchamp Plumbing and Heating

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Manitoba/Ontario Prezi

on 28 March 2018

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Transcript of Beauchamp Plumbing and Heating

How Beauchamp Plumbing
& Heating can...

Build Brand Awareness
Generate New Customers
Sell Services Today

Advertising
We are trying to exploit the
market that already exists,
and direct customers to your
place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Why Advertise?
Your Market is Changing
Advertising Can Differentiate You
Advertising Increases Sales
Why Radio?
Radio is Intrusive
Why Radio?
Radio Creates Pre-need Preference
Radio’s Reach is Constant
Frequency
Consistency
How To Advertise
1 of 2
30 second commercials
What's Your Message
1 of 2
10 second liners
What's Your Message
2 of 2
10 second liners
2 of 2
30 second commercials
With COUNTRY 93 YOU will be...
Connected with our
audience
Connected with our
community
Connected with your
customers
8:30am News on Country
• 1-10 second liner adjacent to local news
• Airing Monday-Friday

13 Week Spring/13 Week Fall Campaign
• Total of 260 – 30 second commercials
• To air Monday-Friday, between 6am-6pm

Radio is Intrusive

Number of household in Portage and RM
8,296
.76 x 8,296= 6,304
76% aged 30 years and older
$1500 average renovation costs
= $9,456,000
$1500 x 6,304
Full transcript