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New product development
Transcript of New product development
Diamond Model Product & Brand
Strategy i Fusion Story Board Apple revolution the world .... Imagine ... An Ipad An Iphone A Mac All Together Significant innovations
for a new way of life The most powerful autonomy ability A Laser keyboard An Holography Screen Ultra Connected devices : Easy files exchange Slide documents from one I fusion to an other
Bigger screen Solar energy Plastic material device Unbreakable i Fusion Introduction Smartphone Market : Mature & Saturate
Consumers are looking for innovative products such as Smartphone, tablet, computer...
Once again Apple revolution the world!
- About to create a breaking change on the smartphone Market
Launch of a new Concept of an innovative smartphone Context A long capacity autonomy battery (Application / internet 3G consume a lot of battery)
Unbreakable phone that resists to falls
An easy solution to share files between two devices (Laptop, phone, tablet) Consumers needs... Brand Name : i Fusion Fusion of all Apple devices combinating their own advantages to create
The most efficient device of the world
A technology revolution
Main features & benefits
Coherent with the Apple main strategy of evolution & development : Thiner, lighter, faster, very connected to the world
Convinient way for sharing files
Respect the Sustainable Development
A solar energy battery
Show on the big screen a new question
Our problematic is:
What do you expect about a revolution of phone? Follow Apple's guideline of communication using Press Relation actions & buzz Step 1 Step 2 Step 3 Speech of an important directive executive member in front of all the journalists, bloggers & opinion leaders of the field.
=> To raise the interest and create a suspense atmosphere around the launch of the new product. Step 4 Introduction of the product & Innovation Start to show the introduction video highlighting all the innovative features of the product Consequence: bloggers & journalists become prescribers of the new product Packaging Same concept as usual
Keep the same graphism THANK YOU Consumers recognize the brand and associate all the benefits