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Copy of World Map

Canada's Links to England

Isabel Albareda

on 10 September 2013

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Transcript of Copy of World Map

Transtrack International expanding to LATAM
David Cameron (Prime Minister of England).

- PESTEL analysis

- Competitors analysis

- Culture and behavior

- Identify commercial banks dealing with cash

- Identify potential distributors

- Look for conferences and fairs to attend

3. Finding potential customers
and building relationships:
- Attending conferences and fairs

- Calling potential customers + follow-ups (once every 2 weeks)

- Video calling potential customers + follow-ups (once every 2 weeks)

- Ongoing marketing activities: newsletters, webpage links, Linkedin... (once a week)

- Assess leads (time, people, resources) soft Q's

- Choose leads and focus (January)

Sales Strategy Steps
1. Identifying markets (September)
2. Market research for each country (October)
4. Negotiating and closing deals
- Identify the gatekeeper, the influencer and the decision maker

- Help clients succeed!

- Get references
Full transcript