Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

OPPORTUNITIES & LIMITATIONS

No description
by

Alessandro Alicino

on 7 January 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of OPPORTUNITIES & LIMITATIONS

OPPORTUNITIES
& LIMITATIONS


INTRODUCTION
As the range of television channels is becoming wider within the past few years, branding and target audience have become an important factor for every channel identity, which led them to developing a personal ident in order to help branding the channel and targeting their audience.

However, there are both opportunities and limitations that affect the design as well as the use of the television ident of a channel.
CONCLUSION
When developing a television ident, I have to take in consideration certain factors that relate to each other, whether are strengths or limitations, in order to create a successful sting. Having a clear idea of the target audience and the theme of an idea is crucial for the ident to be appealing, therefore design has to take into consideration prior research.
LIMITATIONS
Typography
- The font has to be the same over time, keeping the same style of the corporate identity;
BRANDING
It makes the channel easy to be recognised, therefore when re-branding an ident for the same channel it has to have similar features, such as
font
,
colours
,
style
OPPORTUNITIES
Corporate Identity
- Channels will use similar themes for their idents over time, keeping the same logo and colours;
OF ONSCREEN GRAPHICS
Tone
- The tone of an ident will vary depending on its target audience, for example a children targeted ident will have different imagery than an adult targeted ident;
Evolving Technology
- Throughout the years the evolving technology has allowed the idents to be developed differently, with better visuals, better quality of both image and sound, making them more appealing to the target audience;
Colour
- They have to be the channel's colours in every ident, therefore the choice is very limited when making a sting;
Time-sensitive
- An ident has to be between 5 and 30 seconds long, in some cases even 1 minute. However, when creating an ident, it has to be concise and time-sensitive, in order to catch and maintain the viewer's attention;
Size, Resolution & Aspect Ratio
- It has to be with an aspect ratio of 16:9, whereas the older ones were 4:3, and widescreen.
Cross-platform
- All idents have to be compatible for every screening platform, such as television, tablet and smartphone;
Legibility
- The typography in the idents have to be recognisable, clear and suitable;
Full transcript