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The 2-Hour Job Search

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by

Alexis Melville

on 11 May 2016

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Transcript of The 2-Hour Job Search

OBJECTIVES
The 2-Hour Job Search
Learn about the 2-Hour Job Search method
Understand the importance of networking within your job search
Create your LAMP List of 40 employers
Learn how to find and connect with employers
Devise a plan to begin networking effectively
PRIORITIZE
LAMP Method: sorts your priorities with the most likely opportunities in the most efficient manner
LAMP = List, Alumni, Motivation, Posting
Set amounts of time
Crucial to avoid brain drift
Utilizes the 80/20 rule
A: ALUMNI
Time: 10 minutes
Task: determine if alumni work at the company/organization
Methods:
1) check LinkedIn or alumni database to find alumni
2) mark with Y or N
SORTING
Highlight your entire LAMP list
Priority sort
Motivation
Posting
Alumni
Verify
Does knowing an employer is hiring alter your motivation? If so, adjust accordingly (.5 or 1 point)
M: MOTIVATION
Time: 5 minutes
Task: indicate your level of motivation on a 1-5 scale (5 being high)
Methods:
1) select your absolute top companies and rank them as 5
3) mark least preferred companies with 2
2) assign all companies/organizations you have limited information on a 1
L: LIST
Time: 40 minutes (10 min/method)
Task: create a list of 40 companies
Methods:
1) Dream Employers
2) Alumni Employers
3) Posting Search
4) Trend-following
Sort alphabetically
THE 2-HOUR JOB
SEARCH METHOD
Created by Steve Dalton (MBA Career Counselor at Duke)
Moves away from the "mail and wait" paradigm
Designed to help bring focus and utilize networks to find opportunities
Utilizes the 80/20 rule
Three steps: Prioritize, Contact & Recruit
P: POSTINGS
Time: 15 minutes
Task: rate relevancy of postings on a 3-point scale
Methods:
1) "company name" position/function - 3
2) "company name" - 2 if any postings, 1 if no postings
3) if seeking internships, consider a 4-point scale and add "intern"
WHY NETWORKING?
79% of jobs were received through networking
0.5% chance you'll receive a job solely by applying online
Large companies (100+ employees) comprise only 0.45% of the companies in the US (.05% companies with 500+)
RECRUIT
Research: learn about an employer or organization (15 min/employer)
Discuss: conduct an informational interview with your contact (30 min)
Questions using TIARA
Answers to basic questions
Follow-Up: stay in contact (ongoing)
INFORMATIONAL INTERVIEWS
T
I
A
R
A
Trends: What trends have affected the way you've done business in the past year?
Advice: What advice would you give to someone who is interested in doing the work you do?
Resources: What publications, thought leaders, organizations, etc. do you used to stay informed on industry trends?
Assignments: Can you share your main responsibilities and/or projects you are currently working on?
Insights: What skills or attributes stand out about the strongest performers in your field?
CURMUDGEONS
motivated by self-interest
have no interest or time to connect with you
will not respond at all
BOOSTERS
have time and interest to help you
may be short- or long-term
may become mentors (formal or informal)
OBLIGATES
motivated by guilt
feel like they need to help, but do not want to
send mixed signals
will create the lowest ROI
WHAT YOU WILL NEED
Two hours of focused time
Motivation to move your search forward
Trust in the process
Spreadsheet - Excel, Numbers, etc.
LinkedIn account and profile
Email with integrated calendar
WHO YOU WILL MEET
CONTACT
Naturalize:
convert Ns into Ys
find "alumni" to connect with using meta-data (20 min)
Email: contact to reach out to (20 min)
Track: set up 3B7 outreach tracking in your calendar (10 min)
FIVE-RULE EMAIL
1) 125 words or fewer
2) Start with your connection
3) No mention of jobs anywhere
4) Provide a general framework
5) Write professionally
WAYS TO CONNECT
LinkedIn
Alumni databases
Facebook
Fan Mail
Cold Calls
Introduction through family/friends
Faculty/Club introductions
3B7 TRACKING
EXTERNAL RESEARCH
1) DataMonitor360 SWOT analysis
2) Headlines on the employer's web page
3) Google recent employer headlines
4) Glassdoor
5) Past informational interviewees
6) LinkedIn company pages and profiles

INTERNAL RESEARCH
Create clear, concise responses to:
"Tell me about yourself."
"What interests you about this company/organization?"
"Why do you want to work in this industry/field?"

DISCUSS
1) Small Talk
"Follow the energy"
How is your day going so far?

2) Questions & Answers
TIARA framework

3) Next Steps
create assignments and opportunities
FOLLOW-UP
1) Within 24 hours - thank you note

2) Following business week - topic specific
reflections about conversation
updates on advice, resource, etc.

3) Monthly - updates and further suggestions

TAKEAWAYS
Prioritize
LAMP list

Contact
Naturalize, Email, Track

Recruit
Research, Discuss, Follow-Up
BASICS
PRIORITIZE
CONTACT
RECRUIT
CAREER SERVICES
Appointments
Monday-Friday, 9 a.m. - 4 p.m.
(805) 756-2501
careerservices@calpoly.edu

FasTrak
Monday-Thursday, 1 - 4 p.m.
Bldg. 124, Rm. 224

WRAP-UP
Based on Steve Dalton's "The 2-Hour Job Search"
Presented by Alexis Melville, Career Counselor at Cal Poly
Full transcript