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Canad Inns - July 2017

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Manitoba/Ontario Prezi

on 3 December 2018

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Transcript of Canad Inns - July 2017

Market Research
&
A Sound Partnership
It's Effective & Personal
Your potential customers spend more time with Radio & Online than any other type of local media.

92% of adults listen to radio an average of 20+ hours per week.

Mix 96, Country 93, and PortageOnline have a personal and local connection with our audience.

Radio & Online is accessible in the car, at home, at work, on your mobile phone/tablet, in stores, restaurants, and at the dentists office.
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office

Radio is always accessible
Wherever You Are...
Radio is There With You!
It's Mobile!
Summary
With Mix 96, Country 93 & PortageOnline YOU will be...

Connected with our

audience
Connected with our
community
Connected with your
customers
Advertising
We are trying to exploit the
market that already exists,
and direct customers to your place of business.
We are not trying to create a market for your product.
Advertising
It is what you do when you can't see someone in person.
Advertising
Marketing Plan on
There are 8,091 private dwellings in Portage la Prairie & RM.
Each household spends approximately $2,167.00 per year on eating out.
$1,461,100
every month!
September 2017 - June 2018
192 – 30 second commercials
To air between 6am – 6pm
Marketing Plan on
Advantages of Online Marketing
with PortageOnline
Accessibility
PortageOnline is there with news, sports,
and weather
On Demand!
Accessibility
Engagement
Quality creative can engage and inform prospective clients with a call to action directing them where you want them to go.
Engagement
Frequency
Our content-integrated advertisements are visible 24 /7/ 365
Frequency
Consistency
75 hours a month

Over 3/4 Canadian mobile phone users own a smart phone.
Add in Mobile Browsing...
Classroom of the Month / October 2016 - June 2017
Every month, MIX 96 will encourage listeners to nominate their classroom or teacher to win Classroom of the Month*. The lucky classroom will have on-air personalities visit their classroom and treat them with lunch from Aaltos Restaurant.

As the Lunch Sponsor you will receive:
• 117 Name Mentions on Produced Promos/month
• 21 Name Mentions on Live Reads/month
• Your Company Logo on Contest Page on Station Blog
How Canad Inns can...
Sell Products and Services Today
Build Store Traffic
Explain Customer Focus
Expand Demographics
Promote Competitive Advantage / Unique Selling Position
Build Brand Awareness
Sell Service Today
$17,533,197

every year!
Reinforce the message you are sending through media with a visual presence.

Radio and Online combine to outperform other media by
Consistency
150%
Why Advertise?
Why Radio?
Frequency
Consistency
How To Advertise
HOW CONSUMERS USE ELECTRONIC MEDIA
28.8 million Canadian adults access the internet with a computer.
Users consume 39 hours a month browsing on desktops and laptops.
Our History
"'Built by Radio"'
30 second commercials daily
Jock Talk
News/Weather/Sports
Launched in 2003
# of users: 0
# of page views: 0
Average of 92,000 users (IP addresses/devices etc) visit our site monthly!
Over 96% of users return
daily!
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2017
Big Box ad
Home Page
The Plan
2.8 million pages of hyper-local content
every month!
Over 1,200 downloads since May 2017 Launch!
That's
Classroom of the Month Promo
Weather Liner Package
5 - 10 second liners per day
To air Monday - Sunday, between 6:00AM - 8:00PM
Due to circumstances beyond your control, you could lose 20 to 25 % of your current customers due to changing demographics, increased competition, geographical moves, changes in income, marital status, new products, career moves, divorces, births, and a long list of other market conditions.
Your Market is Changing
Advertising Creates Powerful
Inter-Media Synergies
Repetition sells! Businesses that reach and influence consumers repeatedly over time with multi-platform approaches build stronger consumer awareness, confidence, and sales.
Advertising is Cost Effective
If you could afford it, you would have a professional sales person tell your story to every prospect in your market. Advertising was invented as a more cost effective way of telling your story to hundreds or thousands of people you could not afford to reach in person with your sales force.
Radio Is Intrusive
Radio can reach and influence consumers who may be predisposed to other businesses. Consumers who are loyal to competitors may not take time to read about you in print, but can be influenced as they go about their daily activities. The old expression “we have eye lids, but not ear lids” means we can skip over printed or other passive media messages but can absorb intrusive radio messages without consciously engaging.
Radio Can Tell Your Story
The internet has made it fast and easy to search for the facts details and prices about your offerings. But more often than not buyer decisions are made emotionally and only justified logically with research and facts after that emotional story has won their hearts. Radio’s human voice, story telling, and humour can inspire consumers to search for your facts and details online.
Radio Creates Pre-Need Preference
Busy consumers won’t take time to read ads or websites for products or services they are not in the market for. But intrusive radio influences them on the go, before they have a need, creating preferences for your business when they do have a need and begin their search.

Average Profit per meal
$4.00
Average Meal $14.00
$5.00 x 3 visits per month = $15.00 x 12 months
Average up-sell: $2.00 - $5.00
Average Profit: $1.00
= $180.00
$180.00 x 10 years (lifespan of customer)
$1,800.00 x By telling 3 people
= $7,200.00
$5,400.00 + $1,800.00 (original customer)
= $5,400.00
= $1,800.00
Full transcript