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Transforming Birth in the Web 2.0 Era

The sudden emergence of social media has accelerated the pace with which "disruptive" ideas spread. It has also given individuals unprecedented access to information, support, and community. Might social media hold the power to make "Mother-Friendly" the

Amy Romano

on 2 June 2010

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Transcript of Transforming Birth in the Web 2.0 Era

& Facebook
What are childbearing women doing online? = disruptive technology Consumer-driven disruption and the future of maternity care sharing/reading birth stories
creating or watching videos
sharing or looking up information
connecting with other moms
selling, rating, or buying baby-related products and services
being entertained
becoming activists or entrepreneurs
managing and sharing their health data (PHRs) "The rest of the traditional mainstream patients are more likely to be swayed by social appeals from empowered patients. Empowered patients have the potential to be influencers and affect the opinions of traditional patients." Opportunities for Maternity Care Advocacy Reach individual women via Blogs, Facebook, Twitter
Engage the engaged consumers --> trickle down to mainstream
Leverage trends for patient-centered medical home, personal health records, open government

Amy Romano, Lamaze International
May 10, 2010 by... Transforming Birth in the Web 2.0 Era social media disseminated through social interaction transform broadcast media monologues (one to many) into social media dialogues (many to many)
supports the democratization of
knowledge and information transforming people from content consumers
into content producers. from... http://en.wikipedia.org/wiki/Social_media Accessed 5/5/10 - Chris Schroeder, CEO HealthCentral and James Burroughs, Associate Professor of Commerce, University of Virginia,
http://www.healthcentral.com/about/the-empowered-patient/ Science & Sensibility
Birthing Beautiful Ideas
The Unnecesarean
Mom's Tinfoil Hat
VBAC Facts
National Advocates for Pregnant Women
The Big Push for Midwives
Use Your Vagina
"Reading this blog has not changed my practice, c/section rate, or had any impact on my labor management (or lack thereof) but it has damn sure changed the way I talk with my patients. I now make as sure as possible that my patient fully understands the reasons for her labor progress/c/section indication/induction/whatever. I thought I did before. Now I believe I do better. Is this supposed to be a self help blog?"

"We championed evidence based medicine, but tend to ignore evidence when it comes from the wrong source, which is unfair. It is fair to critique the research and the methods used to write it, but it shouldn’t matter who the author is. In this case, Mercer and other midwives have done the world a favor by scientifically addressing this issue, and their data deserves serious consideration." Disrupting Hierarchy
of Knowledge Disrupting
"The Lethal Lag Time" Disrupting the Balance of Power in Informed Consent and Refusal Disrupting Access
to Data Tips for effective use of new tools: Don't broadcast, engage
It's not about you, it's about the crowd
Share the (link) love
Pay attention to trends in broader patient-centered/participatory care movement
Cater to the converted
Full transcript