Send the link below via email or IMCopy
Present to your audienceStart remote presentation
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Transforming Birth in the Web 2.0 Era
Transcript of Transforming Birth in the Web 2.0 Era
What are childbearing women doing online? = disruptive technology Consumer-driven disruption and the future of maternity care sharing/reading birth stories
creating or watching videos
sharing or looking up information
connecting with other moms
selling, rating, or buying baby-related products and services
becoming activists or entrepreneurs
managing and sharing their health data (PHRs) "The rest of the traditional mainstream patients are more likely to be swayed by social appeals from empowered patients. Empowered patients have the potential to be influencers and affect the opinions of traditional patients." Opportunities for Maternity Care Advocacy Reach individual women via Blogs, Facebook, Twitter
Engage the engaged consumers --> trickle down to mainstream
Leverage trends for patient-centered medical home, personal health records, open government
Amy Romano, Lamaze International
May 10, 2010 by... Transforming Birth in the Web 2.0 Era social media disseminated through social interaction transform broadcast media monologues (one to many) into social media dialogues (many to many)
supports the democratization of
knowledge and information transforming people from content consumers
into content producers. from... http://en.wikipedia.org/wiki/Social_media Accessed 5/5/10 - Chris Schroeder, CEO HealthCentral and James Burroughs, Associate Professor of Commerce, University of Virginia,
http://www.healthcentral.com/about/the-empowered-patient/ Science & Sensibility
Birthing Beautiful Ideas
Mom's Tinfoil Hat
National Advocates for Pregnant Women
The Big Push for Midwives
Use Your Vagina
"Reading this blog has not changed my practice, c/section rate, or had any impact on my labor management (or lack thereof) but it has damn sure changed the way I talk with my patients. I now make as sure as possible that my patient fully understands the reasons for her labor progress/c/section indication/induction/whatever. I thought I did before. Now I believe I do better. Is this supposed to be a self help blog?"
"We championed evidence based medicine, but tend to ignore evidence when it comes from the wrong source, which is unfair. It is fair to critique the research and the methods used to write it, but it shouldn’t matter who the author is. In this case, Mercer and other midwives have done the world a favor by scientifically addressing this issue, and their data deserves serious consideration." Disrupting Hierarchy
of Knowledge Disrupting
"The Lethal Lag Time" Disrupting the Balance of Power in Informed Consent and Refusal Disrupting Access
to Data Tips for effective use of new tools: Don't broadcast, engage
It's not about you, it's about the crowd
Share the (link) love
Pay attention to trends in broader patient-centered/participatory care movement
Cater to the converted