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Brian Skene

on 28 February 2017

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Transcript of Mentor-LM2

The process of offering personalized support to help entrepreneurs develop their abilities and insights as they start and grow their business.
To champion and mobilize young and emerging Canadian entrepreneurs by providing guidance, investment, community and a voice to drive their success, and Canada’s economic growth.
Responds to the needs of the entrepreneur at a big picture strategic level while minimizing any prolonged tactical work in the business.

Recognizes need for flexibility in supporting a start-up business.

Supports all facets of the entrepreneurial experience:

1. Personal/Professional Development
2. Business Development
3. Mentoring Relationship
Helps entrepreneur build self-reliance & leadership skills.

Helps develop entrepreneur's strategic insights, options, solutions and decisions.

Supports entrepreneur's self-directed learning and reflection.

Promotes two-way learning.
Our mentoring philosophy balances responding to the practical needs of an entrepreneur starting a business with helping to develop entrepreneurs into the next generation of business leaders. Take a look at the examples below. Can you pick out which ones embody the holistic approach?
You guide your entrepreneur through a strategic decision making framework that will help her make her own decision about which three main marketing activities she will pursue in the next quarter.
ANSWER: Holistic Approach
Your entrepreneur asks you to help him prioritize his projects. There is just too much for him to do. You suggest your entrepreneur ask himself a series of questions that will help him filter superfluous projects from projects that are necessary for the business.
ANSWER: Holistic Mentoring
Towards the end of your mentoring relationship, the entrepreneur asks for your hands-on support and resources to create a new marketing campaign.
ANSWER: This is not holistic mentoring: mentors are not the doers;they should be minimizing prolonged tactical work in their business.
You enter a contractual agreement for services you will render for your entrepreneur's business.
ANSWER: This is outside the realm of holistic mentoring at CYBF; mentors enter volunteer mentoring relationships and do not get paid by the entrepreneur.
At the beginning of your mentoring relationship, your entrepreneur asks you to attend a networking event with them to get feedback on their networking skills.
ANSWER: Provided this is not an ongoing task, this is an example of holistic mentoring.
Entrepreneur initiates meetings outlining exactly what s/he requires from mentor's involvement
Entrepreneur asks mentor to be a sounding board for their marketing strategy.
Mentors have many roles throughout the mentoring relationship. However, these should be the roles that you strive to maintain for the majority of your mentoring relationship:
Helps entrepreneur decide what he/she wants in the three areas of focus:

1. Business Development
2. Personal/Professional Development
3. Mentoring Relationship

Helps him/her create a plan to achieve goals; focuses on the big picture.
Empathetic and non-judgmental listener who supports entrepreneur; builds and sustains a positive relationship.
Remains curious; investigates; asks questions; helps identify entrepreneur's issues and challenges; helps stimulate thought process; helps entrepreneur reflect and learn
What are other common mentor roles that you may occasionally use while mentoring?
Gives recommendations and suggestions based on knowledge and experience.
Instructs entrepreneur in areas in which he/she may not be familiar.
Supports, motivates, encourages and celebrates entrepreneur's successes
Challenges entrepreneur to improve performance and shows him/her how by creating a plan for improvement; provides and receives feedback
Introduces entrepreneur to people and/or resources to help develop his/her knowledge network
Diane can help her entrepreneur on a strategic level by creating a plan while taking into consideration all three areas of focus:

1. Business Development
2. Personal/Professional Development
3. Mentoring Relationship

Diane can assess effectiveness of relationship assessment; and consider having a discussion with the entrepreneur regarding ways he can take more ownership of the mentoring relationship.

Review Roles and expectations for the mentoring relationship - go back to mentoring agreement from Ment2B™.

Diane can connect with her CYBF Representative for suggestions on how to support her entrepreneur.
Mentoring does not have to be industry-specific because developmental mentoring focuses on drawing out learnings and reflection from entrepreneur.

Mentor is not the "doer".

Mentoring relationship was not entrepreneur driven.

Revisting the three areas of focus for a CYBF mentor
Diane has done everything she can to "help" her entrepreneur:

Arranging pitch presentations with potential high profile clients;

Attending trade shows with her entrepreneur;

Sourcing and attending industry-specific networking events;

Introducing her entrepreneur to influential people in the industry;

Sourcing professional development opportunities;

However, she worries that since she does not have direct experience in her entrepreneur's industry, she may not me the right mentor.

She calls CYBF to ask for a mentor rematch for her entrepreneur.
What role(s) do you find yourself gravitating towards when mentoring?

How does your mentoring approach support an entrepreneur driven mentoring relationship?

What do you do to promote two-way learning with the entrepreneur?

How do you encourage the entrepreneur to take on a leadership role?

Take our survey and help us get better:
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