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Capturing IDEAs

Concept of capturing IDEAs

frank vreugdenhil

on 29 April 2010

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Transcript of Capturing IDEAs

Generating ideas nitiate I
A evelop mpower ction! Brainstorming Mind mapping
Six Thinking Hats
Break the rules
Ideal competitor
Encourage creativity Techniques
Random word De Bono six thinking hats
Suggestion scheme Keys
no forms
no paperwork Idea events Develop ideas Line manager bypass (Removing disabler) Who killed our business? The white hat. This is the information hat and people can ask for more information or data to help analyse the proposal.

The red hat. This hat represents emotions. People have to say how this proposal makes them feel emotionally. For example, some might say they feel threatened or scared by this idea. Others might say they feel excited. It is important to get the feelings expressed, as they can be hidden reasons why people would oppose or support a proposal.

The yellow hat. This hat is the optimism hat. Everyone in turn has to say what is good about the proposal. Even if you hate the idea, you have to find some redeeming qualities and good points about it. All the benefits are listed and the most important are prioritized.

The black hat is the hat of pessimism. Everyone has to find fault with the idea. Even if it was your idea and you are very proud of it, you have to point out some drawbacks. All the disadvantages are listed and the top ones prioritized.

The green hat is the hat of growth and possibilities. Everyone has to suggest ways in which the idea could be adapted or improved to make it work better. It is good to have the yellow and black hat results in view here. A good sort of green hat question is ‘How can we mitigate the key black items (disadvantages) and still get the main yellows (benefits)?’ The green hat is the brainstorming hat. You use it to freely contribute suggestions.

The blue hat is the process hat. It is used to review the thinking processes. You wear it when you discuss how you are using the method. Collaboration Brainstorming Brainstorming The main areas for training include:

problem analysis;



idea generation;

managing brainstorms;

idea evaluation;

de Bono’s Six Thinking Hats;

prototype development;

project gating;

project management. Training Monitoring should include the following:

You should measure your ability to fill the pipeline by monitoring the number of new ideas being generated.

If you have a suggestions scheme, you can scrutinize how many submissions you get each month.

You should check the efficiency of your innovation evaluation process by monitoring how many ideas make it through the initial selection and into the next stage as projects.

You should check how many projects become prototypes and how many prototypes become new products. Of these how many are incremental new products or extensions of existing lines and how many are radical innovations? Monitoring Measuring Other useful metrics include:

What is the innovation cycle time, ie how long does it take for an idea to go from conception to implementation?

How many people are engaged in innovation activities?

How much money is the organization spending on innovation?

What is the projected value of the projects in the innovation funnel?

What is the return on investment (ROI) on the new products and services launched this year?

How does the actual return compare with the original projected return on these projects? Outside sources Open innovation
Partnering Observe customers Generation campaigns Ideas searchers Kill the losers incremental commitment
review process
redirect resources to winners Build prototypes (service prototype -> role play) people mis understand words
proof of concept
easier selling off
aid in sharing the vision
"don't debate it, test it" Praise the innovators At your next department meeting see if you can find someone to praise for:

coming up with some great ideas;

trying something new;

challenging the conventional way of thinking;

bringing an external idea into the company;

collaborating with a different department or organization;

taking a risk;

making something happen. Selected quotes from:
"The Innovative Leader: How to Inspire Your Team and Drive Creativity" (Re-enforce the behaviours you want to see) Process model from: The need phase is where you define the problem or opportunity.

The idea generation phase is where all the ideas are created.

The idea development & selection phase is where you combine, select and finally enhance the best ideas.

The enrichment phase is where the best ideas come to life.

Finally you present and evaluate the result. http://www.idelaboratoriet.com/the_idea_process.asp I D E A Process model Identify the need
Define the problem or opportunity Develop solutions
generate ideas
narrow down 'new' ideas
filter out 'old' ideas (done before)
combine ideas
select ideas Enrichment phase
enhance best ideas
best ideas come to life
propose prototypes
propose experiments Action phase
enrich some more (incremental commitment model) Supporting Themes Generate ideas See also http://www.edwdebono.com/ From http://en.wikipedia.org/wiki/Six_Thinking_Hats http://www.ideascale.com/ Try Me Initial Ideas - Blue, White, Green, Blue
Choosing between alternatives - Blue, White, (Green), Yellow, Black, Red, Blue
Identifying Solutions - Blue, White, Black, Green, Blue
Quick Feedback - Blue, Black, Green, Blue
Strategic Planning - Blue, Yellow, Black, White, Blue, Green, Blue
Process Improvement - Blue, White, White (Other peoples views), Yellow, Black, Green, Red, Blue
Solving Problems - Blue, White, Green, Red, Yellow, Black, Green, Blue
Performance Review - Blue, Red, White, Yellow, Black, Green, Red, Blue Example programs hello
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