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INFOGRAPHIC Streaming Audio Task Force 2013 Study

By Edison Research
by

Megan Lazovick

on 26 September 2013

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Transcript of INFOGRAPHIC Streaming Audio Task Force 2013 Study

To hear music without personalities or DJs

Who's Listening?

Is the time you spend listening to Internet Radio mostly…?
Compared to one year ago, are you listening to...?

Streaming Live Radio
2:07

1:43

2:07

1:55

Personalized Radio/On-Demand Music

53%
Base: Listen to Streaming Live Radio
More choices
Player tells you what's playing

Clearer signal
Stations from outside your local area
More convenient than a regular radio
Want to listen to a live event
% Agree Strongly
Easy to use
Create radio stations
Ability to skip songs


Hear favorite songs
Wider selection
Available on device
AM/FM Radio
Over-the-Air
Internet Radio
“Is the time you spend listening to Internet Radio, mostly replacing time you used spend listening to…?”

Base: Listen to each radio type
Base: Listen to Internet Radio
Same
Less
More
Replacing CD/MP3s
New Time
Replacing AM/FM
23
58
18
67
27
6
44%
30%
26%
% Agree Strongly
Base: Listen to Internet Radio
In car
At home
On public transit
At work
While working out
On-Demand Music
Personalized Radio
Streaming Live
39%
27%
18%
Internet Radio
AM/FM Radio
Internet Radio
Internet Radio
Internet Radio
Internet Radio
78%
70%
45%
33%
30%
Listen to Internet Radio on...
Base: Listen to Internet Radio
Computer
Smartphone
Tablet
Car Dashboard
Connected TV
The Streaming Audio
Task Force

The New Main
stream

Present:
Research study reveals the majority of online Americans are listening to Internet Radio
and
3,014 online Americans 12+ years old surveyed
More than half of online Americans listen to Internet Radio
Listen to services that allow you to create your own personalized radio station based around an artist name or song title
Listen to services that allow you to tune in to the streams of live radio stations, both from your market and from around the world
Listen to services that you may pay to subscribe to that give you access to a music library of songs or albums that you can play on demand
Where are Americans listening?
Technology is expanding the time and places people consume audio
Why do listeners love Internet Radio?
Why listen to...
About the
Over-the-Air
AM/FM Radio
Over-the-Air
AM/FM Radio
Over-the-Air
Over-the-Air
AM/FM Radio
AM/FM Radio
Over-the-Air
AM/FM Radio
Internet Radio
Over-the-Air
% Who listen to Radio Type
555-555-5555
Listener qualities...
Household income over $100K
Internet Radio users 19%
AM/FM Radio-Only users 13%
Have four-year college degree
Internet Radio users: 51%
AM/FM Radio-Only users: 39%
While walking around
Fewer commercials
Full transcript