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The Pittsburgh Steelers

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Canasia Bailey

on 24 April 2014

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Transcript of The Pittsburgh Steelers

Mission Statement
Organizational Structure
Core Products
The Pittsburgh Steelers are proud to be a part of the Western Pennsylvania community. The organization’s strong commitment to this area dates back to 1933 when Arthur J. Rooney, Sr. founded the team. Steelers Chairman Dan Rooney and President Art Rooney II are known as two of the most active NFL owners and are some of Pittsburgh’s most involved executives in civic affairs. Steelers players, coaches and front office staff are involved in appearances, charitable donations and outreach programs with nonprofit and community groups. It’s our way of giving back to the community that has given us so much for 81 years!
Thursday, April 24, 2014
Canasia Bailey, Donald Shea, Michael Whittemore, Dominique Yelvington
Arthur Rooney and the Pittsburgh Pirates
History
SWOT ANAYLSIS
Founded July 8th, 1933 by Arthur Rooney as The Pittsburgh Pirates.

Name changed to Steelers after eight seasons.

Chuck Noll became Head Coach in 1969 and implemented the defense known as Steel Curtain.

4 time Super Bowl Champion under Chuck Noll from 1974-1979.

Bill Cowher became Head Coach in 1991. 2 Super Bowl appearances and 1 Super Bowl ring under Cowher.

Mike Tomlin current head Coach, 2 super bowl appearances and 1 ring under Tomlin.
The Pittsburgh Steelers
http://www.steelers.com/team/front-office.html
Terrible Towel

T-shirts

Tickets


Jerseys

Playoff games

Sporting equipment
S
trengths
W
eaknesses
O
pportunities
T
hreats
Location

Large Fan base

One of the most recognized teams in the NFL

Large, brand sponsors

Community involvement

Core product value

Most Super Bowl rings in the NFL
S
trengths
W
eaknesses
Not a top 10 valued NFL organization

Globalization

Not made it to post season in two years


O
pportunities
Globalization

Free agency

Increase core product

social media


T
hreats
Other NFL teams

Increasing cost of inflation

Ceiling of profitability

Revenue lose

Loyal fans find other teams

Other sports such as MMA

Alternative Course of Action
• Kids camp about sports and health in the community

• At games, have kids awareness night

• Have things throughout the year to motivate kids about the community, health, and sports and how they tie together.

Performance Criteria
Potential contribution to more than one goal

cost and associated benefits
Potential Goal
Bettering children about health and community involvement by rationalizing sports and sporting events.
Table of Contents
History
Organizational Structure
Mission Statement
Core products
SWOT Analysis
Potential Goals/ Alternatives

Conclusion
Helping the children and helping the community, builds a better, longer lasting Brand!
Full transcript