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Arjen Jelsma

on 31 December 2010

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Transcript of Windesheim

Advertising = dead what happened? 1.0 -> 2.0 -> 3D one to many - many to many
ze praten terug !
contextuele waarde
who the f*** ? arjen jelsma bastiaan boerkamp why did this happen? internet? was dit ook gebeurd zonder internet? totale digitalisering van de maatschappij? onpersoonlijk of toch heel persoonlijk examples? stop advertising, make content people don't trust advertisements, they trust peer recommendations
twitter facebook crowdsourcing rss social media blogs widgets seo / sea augmented reality banners / buttons wiki affiliate marketing ingame advertising bluetooth viral marketing what if.... I want to sell a mobile phone? Development how to market? use new media crossmedial A lot is good, but focussed is better
I've got a car, trust me it's beautifull and it's only €12.000
3 c's crowdsourcing
co-creation twitter.com/arjenjelsma twitter.com/bastiaanb
Full transcript