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The social media revolution and Bershka campaign
Transcript of The social media revolution and Bershka campaign
But someone thinks social media are not so special...
a retailer and part of the Spanish Inditex group (who also own the brands of Zara, Massimo Dutti, Pull and Bear, Oysho, Uterqüe, Stradivarius and Zara Home).
Created in April 1998 as a new store and fashion concept, aimed at a young target market.
899 stores in 64 countries around the world
The sales made from Bershka represent 10% of the Inditex group.
The official fashion blogger contest for Bershka Italia.
of the campaign
June - July 2013
TYPE OF CAMPAIGN
A fashion contest to become the official fashion blogger for Bershka Italia
Divided into 2 parts:
projecting a fashion lifestyle
stimulating a want/desire
increasing the image &
reputation of the firm
increasing the market share
increasing the customer satisfaction
to participate: publish your own pic with your favourite outfit on instagram with the ashtag #bershkaitaliablogger
each participant will receive 20% discount on their next purchase in Bershka
the 3 most voted girls will become fashion blogger for Bershka for 1 month
the 3 fashion bloggers will have 1 month to convey their style and their approach to the fashion world.
the fashion blogger with the highest n° of followers wins and becomes the official fashion blogger for Bershka Italia.
How to face the competition...
great VISIBILITY of the brand on social media
a more extended TARGET
increase of SALES