Welcome to Advertising Principles
Today: Ethics in Advertising "A theory or system of moral values" (Webster)
"Principles of conduct governing an individual or a profession" (Webster)
"A set of principles or a code of moral conduct" (Louis Day. "Ethics in Communication")
Prescriptive rules...that guide conduct (Spence & Van Heekeren "Advertising Ethics") Do we need ethics... ...for coial stability?
...to reslove conflicts?
...to clarify values?
...to limit regulation? "What are "Ethics?" Where do we need ethics? Advertising content
Advertising business procedures "What are some ethical issues in advertising?" Accuracy
Protected Populations
Stereotyping
Puffery Accuracy Protected Populations Stereotyping Puffery Do claims in ads have to be true? Accuracy Do Claims in ads have to be true? Protected Populations Is it ethical to advertise harmful prodects to people who cannot evaluate the risks? Stereotyping Objectification of Women Objectification of Children Objectification of ethnic groups Objectification of...
Women
Children
Ethnic Groups Puffery Do ads have to be accurate to be ethical? Where do we need ethics? Advertising content
Advertising business procedures Why do we need ethics? ...for social stability?
...to resolve conflicts
...to clarify values
...to limit regulation Chance for harm? Is it ethical for advertising to promote unhealthy behavior? The Intern's Dilemma What Does This Mean to Me? Case Studies:
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Advertising Ethics
Today: Ethics in Advertising
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