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Kellogg's Rice Krispies: The History Behind Snap, Crackle, and Pop!

My project for Mr. Young's Semantics and Logic Class, 6th Period; Due Monday, October 29, 2012

Caroline L

on 24 February 2013

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Transcript of Kellogg's Rice Krispies: The History Behind Snap, Crackle, and Pop!

Rice Krispies were first sold in 1928. Due to the cereal being made of rice grains that are cooked, dried, and toasted, when milk is added, they make the recognizable "snap" "crackle" and "pop" sounds. Those distinct sounds resulted in Kellogg's new slogan. Commercials started out on the radio in ads such as this one:
"Listen to the fairy song of health, the merry chorus sung by Kellogg's Rice Krispies as they merrily snap, crackle, and pop in a bowl of milk. If you've never heard food talking, now's your chance!" When illustrator, Vernon Grant, heard one of these commercials, he sat down and began to create the gnomes Snap, Crackle and Pop that we all know and love today. When Grant brought his new characters to Kellogg, they loved it. They even bought his idea that very day. The first character to appear on the box was Snap. He was joined by his younger brothers a few years afterward. They all looked similar to how they do today, but they had much larger ears and noses. Pop! wore a band leader's uniform. Pop's personality, as the youngest of the three, was very fun. He was even considered to be the jokester. Crackle! wore a white and red striped stocking hat. Crackle was the middle child. His fun-loving personality kept order amongst the trio. Snap, the eldest, wore a baker's hat and generally held a spoon. He would solve the problems his younger siblings made. In 1939, the group's first commercial was shown on the big screen. They were featured in one-minute films called "The Breakfast Pals". In these animated short stories, Snap, Crackle, and Pop fought their enemies Soggy, Mushy, and Toughy. In 1940, the gnomes' noses and ears began to shrink and they started to look more human-like, similar to what they look like today. They had their own comic strips on the back of the Rice Krispies boxes and sang the song "Snap! Crackle! Pop! Rice Krispies!" FUN FACT! Snap, Crackle, and Pop are popular all over the world, but they aren't known as the same thing in every country. Sweden: Piff! Paff! Puff!
Germany: Knisper! Knasper! Knusper!
Mexico: Pim! Pum! Pam!
Finland: Poks! Riks! Raks!
Holland: Pif! Paf! Pof!
South Africa: Knap! Knaetter! Knak!
Canadian French: Cric! Crac! Croc! Summary Original Intention: Promote the product
Intended Audience: Anyone, mostly children and moms
Function of Characters: Show that the cereal is "Crisp to the last spoonful!"
Public's Perception: The characters are cute, loving, and relatable Sources: Videos from YouTube
Magazine ad from Family Circle October 2012
http://www.retroplanet.com/blog/retro-archives/character-of-the-week/kelloggs-rice-krispies-snap-crackle-and-pop/ History Advertising Over the Years 50's TV Ad 1994 TV Ad Recent TV Ad Magazine Ad, October 2012 FUN FACT! Snap, Crackle, and Pop were Kellogg's first characters and have been featured for over 75 years!
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