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Transcript of L.L Bean
Intan Mega 120210120051
Carrer Planing Class
11 June 2016
Pict Of L.L.Bean
INDUSTRY : RETAILED
FOUNDED : 1912
FOUNDER : LEON LEONWOOD BEAN
LOCATION : FREEPORT, MAINE, UNITED STATES
CEO : STEPHEN SMITH
PRODUCTS : APPAREL AND OUTDOOR EQUIPMENT
REVENUE : 1,61 Billion USD (2014)
EMPLOYEES : 5000-9000
LEON LEONWOOD BEAN
"HELPING PEOPLE ENJOY THE OUTDOORS”
“WE MAKE PIECES THAT LAST”
“100 % SATISFACTION GUARANTEE”
“WE ARE CONDUCTING BUSINESS IN AN EVIRONMENTALLY RESPONSIBLE MANNER”
“SELL GOOD MERCHANDISE AT A REASONABLE PROFIT, TREAT YOUR CUSTOMERS LIKE HUMAN BEING, AND THEY WILL ALWAYS COME BACK FOR MORE”
WORK HARD. PLAY HARD. LIVE WELL.
1912:Leon Leonwood Bean begins selling the Maine Hunting Shoe through direct mail.
1925:First full-sized catalog is mailed out, featuring nonshoe apparel and sporting gear.
1937:Annual sales exceed $1 million for the first time.
1954:A women’s department opens at the Freeport retail store.
1967:Bean dies; Leon A. Gorman, grandson of the founder, takes over as president.
1988:First factory store opens in North Conway, New Hampshire.
1992:First international store opens in Tokyo, Japan..
1996:Annual sales exceed $1 billion for the first time.
In 2013, Annual net sales were $ 1,56 Billion. Regular, Year-round employees were over 5000. witer holiday employment was over 9000 employees
1. The no-questions-asked return policy.
2. More retail stores.
3. And now, Free Shipping.
4. IT initiatives
All of L.L.Bean’s new buildings are constructed in accordance with the US Green Building Council’s LEED (Leadership in Energy & Environmental Design) program
Also, L.L. Bean has made conservation of the Appalachian Trail one of its top CSR priorities
L.L BEAN CAREER
Number of locations : 42 Stores
in 2013 the net Revenue is $1,560
in 2012 the net Revenue is $1,520
Customer Point of View
another source : http://www.npr.org/sections/money/2013/09/25/223787129/what-happens-when-a-store-lets-customers-return-whatever-they-want
one of strong competitor ll.bean is lands'end
Founded : Chicago, Illinois 1963
Founder : Gary Comer
Headquarters : Dodgeville, Wisconsin
Number of locations : 16 (2013)
Key people : Federica Marchionni (CEO)
Products : Clothing, luggage, home furnishings
Number of employees : 5,300 (2013)
Pict of Lands'End
Lands'end Financial Report
Lands'end Vs L.L Bean
Lands'end VS LL.Bean