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Transmedia Storytelling Complexity
Transcript of Transmedia Storytelling Complexity
support the analytic needs of transmedia designers
applied research in the interest of the media industry
binomial analysis-synthesis approach
increase the possibilities of creating innovative stories
How to analyze transmedia projects?
Transmedia Project Design Analytical Model
Dr. Renira Rampazzo Gambarato
still an open question
relatively new subject
no specific methodology of analysis
integrated media experiences
multiple stories over multiple platforms
not about same content - different platform
new and pertinent
Transmedia Storytelling an elusive concept
General Systems Theory by Mario Bunge
system is a complex object, whose components are more interrelated than loose
= < C, E, S >
C = composition (set of components)
E = environment (milieu)
S = structure (set of relations on the union of C and E)
Transmedia = < (story, experience, platforms, etc.), (community), (engagement) >
Story = < (plot, characters, time, location, etc.), (community), (engagement) >
Character = < (demographics, psychographics, role, etc.), (storyworld), (connection, integration) >
transmedia story could be seem as a supersystem composed of nested systems and subsystems
participatory transmedia project
interactive transmedia project
connection + integration
emergence of subsystems
number and diversity of relations
emergence of shared properties
Kinder, Jenkins, Murray, Lemke,
Long, Dena, Strickler, and more
What is the project about?
What is the project’s core?
Is it a fictional, a non-fiction or a mixed project?
What is its fundamental purpose?
Is it to entertain, to teach or to inform?
Is it to market a product?
Premise and Purpose
What is the target audience of the project?
What kind of technology do people in this group is involved with?
Why does this project appeal to them?
Do other projects like this exist?
What is the project’s business model?
Revenue-wise, was the project successful? Why?
Audience and Market
What are the narrative elements of the project?
What would be the summary of its storyline?
What are the major events or challenges involved?
Does the project utilize gaming elements?
Does the project involve winning or losing?
What are the strategies for expanding the narrative?
Are negative capability and migratory cues included?
When the story occurs?
Which is the central world where the project is set?
Is it a fictional world, the real world or a mixture of both?
How it is presented geographically?
How the world looks like?
Is the storyworld big enough to support expansions?
Who are the primary and secondary characters of the story?
Does the project have any spin-offs ?
If so, who are the spin-offs’ protagonists?
Can the storyworld be considered a primary character of its own?
How many extensions does the project have?
Are the extensions adaptations or expansions of the narrative?
Is each extension canonical ? Does it enrich the story?
Does each extension answer questions left previously unanswered?
Does each extension raise new questions?
Does it open up new possibilities for additional expansion?
What kind of media platforms are involved in the project?
Which devices are required by the project?
How each platform contributes to the whole project?
What are the distinctive characteristics of each media platform?
Is each medium really relevant to the project?
Which genres are present in the project?
Media Platforms and Genres
Through what point of view does the audience experience this world?
What role does the audience play in this project?
How the project keeps the audience engaged?
What are the mechanisms of interaction in this project?
Is there also participation involved in the project?
If so, how the audience can participate in the open system?
Are there UGC related to the story?
When the transmediation began?
Is it a pro-active or retro-active TS project?
Can each extension work as an independent entry point for the story?
What are possible endpoints of the project?
How is the project structured?
What are the major units of organization?
How a map of the storyworld could be presented?
What kinds of visuals are being used in the project?
Is the overall look realistic or a fantasy environment?
Is it possible to identify specific design styles in the project?
How does audio work in this project?
Is there ambient sound, sound effects, music, and so forth?
Transmedia storytelling is both a reality and a tendency worldwide and the prospect of it is to grow and to improve rapidly
Transmedia analysis can help this process
Tallinn University Summer School: Management of Digital Content Industries
Tallinn, August 2013
strategic gap, mysterious aura
The notion of system has become especially universal and is being extensively used. It refers mostly to an assemblage of parts forming a unitary whole
Since Aristotle, the idea behind system is that the whole is something over and above its parts
Mario Bunge considers that systems theories are ontological, i.e. they describe extremely general properties of things
strategy to subdivide