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Waitrose Product Advisor

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by

Tom Dyer

on 7 March 2014

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Transcript of Waitrose Product Advisor


Product Advisor

Questions?
A little bit about me...
Why Me?
Further Development -
Product Knowledge
Weaknesses
Opportunities
How is this achieved?
After leaving school I applied for and was successful in joining the new Waitrose branch in Malvern.
Within a year and at the age of 17 I was taken in to the management training programme and began training as a team leader.
Sadly, owing to personal reasons I was unable to continue working for the JLP and left in 2001.
It was after leaving JLP that I found a new home...
Story
Education
Returned to college in 2011 to gain qualifications required for a specialist career.
Completed a HND in Broadcast Media with Distinction and many published works.
The Journey so far...
Headstrong and passionate introduction
Full time contract and moved to Fruit & Veg
Partner Voice
Product Advisor
Exploring opportunities for further development - Waitrose Chronicle
Partner Engagement -
Community Spirit
Development AS A TEAM
Customer Engagement -
Enhanced Shopping Experience
Further Development
Product Advisor Role -
Increased Product Knowledge
Home Study
Travel -
Suppliers
Depots
Head Office
Supplier Engagement -
Learn about seasons
Growth quality
Weather
Shipping


Partner Engagement
Feeding knowledge and experience into fellow partners
Thus enabling the section to drive passion
Community Spirit -
External activities
Team building
Days out to farms/suppliers

Creating a happy and efficient working environment
Customer Engagement
Delivering the knowledge and passion back to our customers
Suggestive Selling -
Interacting with the customer to enhance their shopping experience and knowledge of the branch/products
Up Selling -
"Have you tried our specialist range?"
Tasting Sessions
What makes us Unique?
Stock Management -
Leighton Buzzard; What did we learn?
Strengths
Individual
Assembled good knowledge of the section
Passion and creativity -
Enhanced shopping experience
Fun and vibrant working environment

Mature and assertive attitude
Care and concern for the section
Open and friendly
Driven and enthusiastic
Able to change and adapt
Partner
Excellent team spirit
Close working relationship
Able to operate autonomously
Flexibility and good camaraderie
Proficient section knowledge
Tackle objectives as a group
Workload is distributed well
Passionate and driven
Section
Fantastic assortment
Excellent quality
Beautifully presented
Friendly and approachable staff
The Waitrose Way -
Championing British
Treating People Fairly
Clean and well managed
Competitive offers
Individual
Relatively new to the company
Require further training
Need greater understanding in working practices
Fluctuations in Morale
Reputation with Partners
Continue to develop reputation with partners
Sustainability -
Waitrose Chronicle, career aspirations

Partner
Communication
Difficulties with change
Continuity
Consistency
Absenteeism/Departures
Learning difficulties
Section
Availability -
Offsales
Shelf life
High volume of trade -
Struggle to cope
Measuring the Magic
Stock Management
Reputation?
Individual
Development and increased product knowledge
Additional Qualifications
Continue to build a positive reputation
Influence career aspirations
Found new relationships
Become and integral partner of the business
Develop and implement new working practices
Partner
Visit suppliers
Build relationships
Learn new skills
Develop knowledge
Feeling of worth increased
Create a more efficient working environment
Confident interactions with customers
Improved Measuring the Magic
Section
Build reputation for excellence
Customers first choice
Quash competition
Better shopping experience for customers
Measuring the Magic
Sales growth
Strong and confident team
Better stock management
Threats
Individual
Non-compliance
Career Change
Competition
Time management
Lack of support
Partner
Departures
Lack of support
Having to provide cover
Section
Local competition
Promotions
Weather
Inaccurate demands
Wastage
Refrigeration failure
Not complete training
Lack of consistency
Insufficient training
Full transcript