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Top 10 Mistakes Realtors Make When Marketing Their Business

Marketing, Training, for Real Estate Agents
by

Michelle Fradella-Barfuss

on 8 November 2010

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Transcript of Top 10 Mistakes Realtors Make When Marketing Their Business

Top 10 Mistakes
Agents Make
When Marketing Their Real Estate Business
#1 - Using A Brokerage Template
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Your Website is the Main Hub of your business
Templates are not keyword targeted
Same as everyone else
Doesn't capture leads
Generates traffic to the Broker,
NOT the Agent!
#2 - Thinking that Just Having A WEbsite
Will Generate Leads
You are in a SEA of sites
You Have to Drive Traffic To Your Sites
Use Keywords to Name Your Sites
#3 - Trying to be Everything
to Everyone
Be Niche Specific!
Become a Specialist!
Be recognized as an "Authority"
#4 - Doing What Everyone Else Does
Still Using Print Advertising
Same Old Tired Ads
Blending In With The Crowd
Baton Rouge, Louisiana
Mesa County, Utah
#5 - Not Having A
"Call To Action"

Need A "Lead Capture Page" or "Landing Page"
Autoresponder System
Follow-Up Series
What can You Offer?
What Pain Can You Cure?
How Do You Deliver?
#6 - No Way to Capture Leads
#7 - Not Building Relationships
With Online Visitors
Offer Them Something They NEED
Train Them on the Process
Offer Membership
Maintain Ongoing Communication
#8 - Not Using Video
is #2 Search Engine Today
Keeps Visitors On Your Site Longer
Establishes YOU as the Expert!
Easy To Make
People would Rather Watch Video
#9 - Forgetting Past Clients
Keep the Relationship Going
More expensive to always look for more leads
Send them things
Market Updates
Home Maintenance Tips
Newsletter
Holiday Cards
Events
#10 - Not Using Social Media
Facebook - Would be 3rd Largest Country
Start the Conversation
Build Relationships
Targeted Ads
People Spend 1 Hour Avg on Social Media
Drives Traffic Back To Your Site
Secret Agent Blueprint
Step-By-Step Training
SecretAgentBlueprint.com/go
Full transcript