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Top 10 Mistakes Realtors Make When Marketing Their Business

Marketing, Training, for Real Estate Agents

Michelle Fradella-Barfuss

on 8 November 2010

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Transcript of Top 10 Mistakes Realtors Make When Marketing Their Business

Top 10 Mistakes
Agents Make
When Marketing Their Real Estate Business
#1 - Using A Brokerage Template
new orleans real estate, prudential gardner, new orleans, Metairie, Super search, best mortgage, realestate, realestate, relocate, relocation, homes for sale, open house, orleans, jefferson, st tammany, st bernard, mandeville, covington, hammond, folsom, picayune, laplace, jefferson, ormond, kenner, prudential gardner realtors, gertrude gardner, gertrude gardner, la, ms, mississippi, gulfcoast, gulf coast, bay st louis, gulfport, biloxi, long beach, condominium, condos, home, house, sell, buy, waterfront, townhouse, relocation parish, corporate relocation, property for sale, property management, realtor, residential, seller, real estate agent, real estate broker, mls, buyer, commercial, french quarter, Garden District, waterfront, listings
Your Website is the Main Hub of your business
Templates are not keyword targeted
Same as everyone else
Doesn't capture leads
Generates traffic to the Broker,
NOT the Agent!
#2 - Thinking that Just Having A WEbsite
Will Generate Leads
You are in a SEA of sites
You Have to Drive Traffic To Your Sites
Use Keywords to Name Your Sites
#3 - Trying to be Everything
to Everyone
Be Niche Specific!
Become a Specialist!
Be recognized as an "Authority"
#4 - Doing What Everyone Else Does
Still Using Print Advertising
Same Old Tired Ads
Blending In With The Crowd
Baton Rouge, Louisiana
Mesa County, Utah
#5 - Not Having A
"Call To Action"

Need A "Lead Capture Page" or "Landing Page"
Autoresponder System
Follow-Up Series
What can You Offer?
What Pain Can You Cure?
How Do You Deliver?
#6 - No Way to Capture Leads
#7 - Not Building Relationships
With Online Visitors
Offer Them Something They NEED
Train Them on the Process
Offer Membership
Maintain Ongoing Communication
#8 - Not Using Video
is #2 Search Engine Today
Keeps Visitors On Your Site Longer
Establishes YOU as the Expert!
Easy To Make
People would Rather Watch Video
#9 - Forgetting Past Clients
Keep the Relationship Going
More expensive to always look for more leads
Send them things
Market Updates
Home Maintenance Tips
Holiday Cards
#10 - Not Using Social Media
Facebook - Would be 3rd Largest Country
Start the Conversation
Build Relationships
Targeted Ads
People Spend 1 Hour Avg on Social Media
Drives Traffic Back To Your Site
Secret Agent Blueprint
Step-By-Step Training
Full transcript