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Made to Stick

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by

Mackenzie Parsons

on 8 October 2013

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Transcript of Made to Stick

Made to Stick
SUCCESs
6 principles to get ideas to Stick
- Simple
- Unexpected
- Concrete
- Credible
- Emotional
- Stories
Concrete
- Help people understand and remember
- Help people Coordinate
Emotional
Make people care
Power of Association
Self-Interest

Chip Heath & Dan Heath
Sticky?
- understandable, memorable, and effective in changing thought or behavior
"S" is for Simple
- Use what's there
- Creating an attention grabbing pitch
- Use a generative analogy
Unexpected
- Surprise: break the pattern
- Hold the person's attention
Credible
Make people Believe
External Credibility
Internal Credibility

Stories
Simulations & Inspiration
SUCCESs
Mackenzie Parsons
Full transcript