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Fields of Experience: A Learning Experience
Transcript of Fields of Experience: A Learning Experience
Fields of experience can be defined as, “life experiences, attitudes, values, and beliefs that each communicator brings to an interaction and that shape how messages are sent and received”
Wilbur L. Schramm was a forefather in the development of a basic model of communication. His model is a derivation of Shannon-weaver transmission model of communication. The Shannon-weaver model proposed sox elements of communication:
Source, encoder, message, channel, decoder, receiver
Wilbur Schramm’s 1954 model expands on this Shannon thinking
By emphasizing the process of encoding and decoding the message. Schramm envisioned this process as a two-way circular communication between the sender and receiver. Where the Shannon- weaver model is a more mathematical and technological one, Schramm incorporates the study of human the behavior in the communication process.
“Philosophy: Dr. Schramm believed that all of these elements were important functions of communication in society. He believed that people in a society need information on their environment and methods of communicating in order to make choices.
Schramm believed that an individual’s knowledge, experience and cultural upbringing also play an important role in communication. People from different cultures, religion or background tend to interpret the message in dissimilar ways.”
In addition to the six elements above, Schramm has included this concepts:
FEEDBACK -information that comes back from the receiver to the sender and tells him how well he is doing.
Mary Lorieleen Riparip
Diagram of Schramm’s Feedback Loop
Field of Experience -an individual’s belief’s, values, experiences and learned meanings both as an individual or part of a group.
Diagram of Schramm’s field of experience
-is the communicator , who brings to the interaction a
-or frame of reference (e.g., the sum of one’s experiences during one’s life, including one’s culture and language). The marketer, the salesperson,and the advertiser are examples of a sender.
- is the targeted recipient of the communication.
(e.g., the consumer, the wholesaler, the retailer). The receiver also has a field of experience.
The extent to which the two fields of experience overlap reflects the common field of experience.
is the means (i.e., medium) by which a communication is transmitted (i.e., passed) from one party to another.
some form of reaction from the customer.)
F E E D B A C K
S E N D E R
FIELD OF EXPERIENCE
of the sender
involves translating an idea or the meaning of an idea (i.e., a mental state) that has to be communicated (i.e., to translate what has to be communicated), so that it can be communicated to another person.
means to translate what has been communicated so that it has meaning to the receiver.
is anything that interferes with the communication process. Noise can be interference on the television or on the radio while an ad is running; noise can be an external noise.