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TabTimes: Tablet Strategy

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by

My-Linh Bui

on 31 March 2014

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Transcript of TabTimes: Tablet Strategy

Our customers are mobile-we must connect with them through every phase of the travel journey
4 gallons of milk
every time you go to work
Role of technology...
becoming the new American

The new American is arriving...
The Evolution of Travel Technology
American's travel app: more than 7.5 million downloads
Travelers multitask while connected and are constantly sharing
Connected customers/employees
Personalization
Customer satisfaction
American is connecting through every phase of the customer journey
Patrick O'Keeffe
Mobility-Tablets
The Connected Traveler
Other technologies
80%
Modernizing American Through Mobility
Mobility-Tablets
22%
57%
70%
Travel experiences
Mobility is the new form of customer interaction
Experiences are defined by the quality of service recovery
Pilot iPads
40 Pounds
Flight Attendant Tablets
Moments of truth
ConciergeKey Tablets
Your Assistance Delivered Anywhere: YADA
Maintenance Tablets
1 in 4
>$8B
Tablets vs PCs
Vice President of Operations Technology
Ramp
Link
Our Vision
Personalized
Easy
Connected
Mobility
To achieve this, we are...
Agile
Using technology differently
Delivering faster
Thank you!
ASSEMBLY INSTRUCTIONS
Building the New American
DFW Terminal A
Mobility + Social
The Customer Journey
Improving customer experience
Worry free travel
Mobile technology
Full transcript