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Central Plains RecPlex - Aug 2017

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Manitoba/Ontario Prezi

on 25 August 2017

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Transcript of Central Plains RecPlex - Aug 2017

Market Research
Adult Population of Central Plains Area is approx 50,000
(includes ATV, construction, farm vehicles, snowmobiles, dune buggies and amphibious vehicles)
78,298 off-road vehicles registered in Manitoba in 2015
Census divisions CD08, CD09 & CD10
CFRY 920AM, Country 93, Mix 96, PortageOnline & PortageLive
can help you reach these customers!
Consistency + Frequency + Message = Marketshare
Increased Market share = Increased Profits For You.
Increase Top-of-Mind awareness for all that the Rec Plex has to offer.
Emphasize message of recreation, fitness & fun.
Consistently tell audience why they should choose Central Plains Rec Plex over of the competition.
What We Can Do For You.
Sell your services
Generate new customers
Differentiate your business
Educate consumers
Increase your name awareness
Create top-of-mind awareness through a long-term strategy
What's Your Message?
Our History
"'Built by Radio"'
30-second commercials daily
Jock Talk
Launched in 2003
# of users: 0
# of page views: 0
Average of 92,000 users (IP addresses/devices etc) visit our site monthly!
Over 96% of users return
We are the #1 source of local news for Portage la Prairie and Area!
Today - 2017
2.8 million pages of hyper-local content
every month!
Over 2,000 downloads since May 2017 Launch!
A Sound Partnership!
What we can do for you.
Sell your services.
Generate new customers.
Differentiate your business.
Increase your name awareness.
Create top-of-mind awareness through a long term strategy.
Marketing Strategy
Adult Population of Central Plains Area is approx 56,000
Statistics Canada Census Divisions 08, 09 & 10
Marketing Objectives
Central Plains Area

Success Stories
Fort McMurray
Donation Drive
Local Woman Steps
Up To Help Fire Victim
CFRY Helps Annual
Kettle Campaign
ROK 50/50
Tank & Trailer
Full transcript