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Kims

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by

Philip Villadsen

on 12 March 2015

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Transcript of Kims

Definition af markedet
Markedets størrelse
Indledning
Effektive og latente marked
- Effektive marked

- Latente marked

- Potentielle marked
Markedsandele på markedet
Konkurrenter konkurrencetragtmodel
Agenda
- Indledning
- Definition af markedet
- Markedets størrelse
- Effektive og latente marked
- Markedsandele
- Konkurrenter - konkurrencetragtmodel
- Konkurrenceform på markedet
- Konkurrentreaktioner
- Konkurrencemæssige positioner
- Konkurrent analyse
- Positioneringskort for branchen
- Brancheanalyse
Philip
Præferencer på markedet
Konkurrenceform på markedet
Konkurrentreaktioner
Konkurrent analyse
Positioneringskort for branchen
Markedslederen
Markedsudfordrer
Markedsfølger
Brancheanalyse for branchen
Markedsfølger
Markeds niche
Markeds niche
Markeds niche
Nordens største

Kendt af alle


Konkurrencemæssige positioner
Fredelig konkurrent
"Aldrig først med nye produkter"

Sweet and Savoury Snacks
chips, nødder og popcorn
Heterogent

Mere fyld i posen

Salt-indholdet


Snæver

Bred

Differetieret delvist monopolt
''Efteraber'' Kims
Ingen præferencer - billigste
Full transcript