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Destiny Lowe

on 22 October 2012

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Transcript of Nabisco

Nabisco By: Destiny Lowe Type Subsidiary of
Mondelēz: International
Industry: Food processing
Founded East
Hanover: New Jersey in 1898
Hanover: New Jersey
Products: Cookies, Crackers
Parent: Kraft Foods 1792 – Pearson & Sons Bakery opens in Massachusetts. They make a biscuit called pilot bread consumed on long sea voyages.
1801 – Josiah Bent Bakery first coined the term 'crackers' for a crunchy biscuit they produce.
1889 – William Moore acquires Pearson & Sons Bakery, Josiah Bent Bakery, and six other bakeries to start the New York Biscuit Company.
1890 – Adolphus Green starts the American Biscuit & Manufacturing Company after acquiring forty different bakeries.
1898 – William Moore and Adolphus Green merge to form the National Biscuit Company. Adolphus Green is president.
1901 – The name Nabisco is first used as part of a name for a sugar wafer.
1971 – Nabisco becomes the corporate name.
1973 – Frank Tasco is listed as the chairman of Nabisco.
1981 – Nabisco merges with Standard Brands.
1985 – Nabisco Brands merges with R.J. Reynolds
1993 – Kraft General Foods acquires NABISCO ready-to-eat cold cereals from RJR Nabisco.
1999 – Nabisco acquires Favorite Brands International
2000 – Philip Morris Companies, Inc. acquires Nabisco and merges it with Kraft Foods, Inc.
2011 – Kraft Foods announced it was splitting, making the snack food business a separate company. Nabisco is one of Kraft’s billion-dollar brands. Its roots date back to 1898 when the United States Baking Company, the New York Biscuit Company and the American Biscuit & Manufacturing Company formed to become the National Biscuit Company. The name Nabisco first appeared on a new sugar wafer product in 1901, but the corporate name did not change from National Biscuit Company to Nabisco, Inc. until 1971. Kraft acquired the Nabisco business in December 2000. Today, Nabisco’s brands include some of the best-known cookies and crackers in the world, including Chips Ahoy!, Oreo and Ritz. Owned by Kraft so the Ticker symbol is KFT. In 1898, the New York Biscuit Company and the American Biscuit and Manufacturing Company merged over 100 bakeries into the National Biscuit Company, later called Nabisco. Founders Adolphus Green and William Moore, orchestrated the merger and the company quickly rose to first place in the manufacturing and marketing of cookies and crackers in America. In 1906, the company moved its headquarters from Chicago to New York. Favorites like Oreo Cookies, Barnum’s Animal Crackers, Honey Maid Grahams, Ritz crackers, and Wheat Thins became staples in American snackfoods. Later Nabisco added Planters Peanuts, Fleishmann’s margarines and spreads, A1 Steak Sauce, and Grey Poupon mustards to its offerings.

The End..
Full transcript