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PROMOTING BORACAY AS ONE OF THE TOP TOURIST DESTINATION IN T

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klein sebatian

on 19 March 2014

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Transcript of PROMOTING BORACAY AS ONE OF THE TOP TOURIST DESTINATION IN T

PROMOTING BORACAY AS ONE OF THE TOP TOURIST DESTINATION IN THE PHILIPPINES

Reference
• Foreign Literature
Promotion is the means by which business communicate with their target markets about the merits and characteristic of their offering. It can be in the form of different methods. Promotion is important next to communication. Promotions can achieve goals, therefore promotional management and development must be revealed. ( Marketing Principles 1992 ). Promoting a place is a genuine art. It requires knowledge of the destination and of the traveler. There are possible promotion task such as the informative, persuasive promotions, and reminder promotion. It’s just a vary on what kind of promotion must be used in order to reach many people. Promotion, on the other hand modify, seeks to modify behavior and thoughts in some way. Informative promotion is necessary ingredients for increasing demand for a product category, for instance a primary demand. Persuasion, the second promotional task, may have a negative meaning. But in simply attempts to motivate a consumer to purchase. It is designed to stimulate action. Reminder promotion is used to keep the product in the people’s mind. It simply triggers the memory.

• Local Studies
The Department of tourism statistics office revealed the province of Boracay in Visayas where one of the top tourist destinations frequently visited by foreign tourist in 2010. Although there is no known written history of Boracay Island, it is believed among the locals that the
original inhabitants of the island were from the indigenous tribe of Panay Island, called the Atis. The Atis are nomadic peoples who lived on subsistence. According to an informal interview with the Ati Mission
of the Holy Rosary Parish in Boracay Island, the Atis in Boracay lived on wild root crops and fruits and vegetables that grew on the island. From what the Mission gathered from the current elders, they can only trace back three generations of Atis living on the island. This information is significant to document the history of Boracay. The Atis who used to roam the lands freely have now become beggars in their own land. The history of the name “Boracay” has several versions. One version claims that it came from the Inati (the Ati language) word “Borac” meaning, meaning cotton referring to the color and texture of the sands. Another version claims that it came from the Inati words “Bora,” meaning bubbles,
and “Bocay” meaning white, again referring to the white sand beaches.



• Foreign Studies
According to geologists, Boracay’s physical environment comes from the uplifted remnants of an ancient reef platform which covered the shallower areas of Sibuyan Sea. As the uplifting and deposition of calcium carbonate continued, the continental shelves were formed and two islets that used to be separate were joined together, forming the shape of Boracay Island. Mangrove systems in the marshlands, tropical trees and plants that are habitats to endemic animal species, rock formations developed from the tides, and coastal and marine environment, comprise a biodiverse eco-system that is characteristic of the Philippine archipelagic and marine systems.
Urban development on Boracay Island became the priority for tourism for the past two decades which placed the Island on the list of the world’s top tourism destinations. The original motivation for travelers to come to the island – the white powder beaches, rich marine life and the serenity of the island – has been relegated to the sidelines in the planning process. In the meanwhile, tourism industry in the country was boosted significantly as Boracay became a brand – the best white sand beaches with the amenities and activities of a developed city.


STATISTICAL FORMULA
All gathered data was tallied , organized and interpreted. Various statistical treatments were used to analyzed the data. The preceding tables are presented with specific explanations on how researcher derived to the data.

In analyzing this study the formula used to data gathered.
(1) Demographic profile of respondents
Age: _______
Gender: ___ M ___ F
Citizenship ____ Local ____ Foreign
Civil Status ____ Single ____ Married

(2) Have you been to Boracay?
_____ Yes ____ No

(3) What is your reason in going to Boracay?
____ Place / Ambiance
____ Beach / Resorts
____ Vacation / Relaxation
____ Family / Relatives

(4) What kind of activities did you enjoy most?
____ Resort Accommodation
____ Picture Taking
____ Sight Seeing
____ Beach Activities

(5) Are you satisfied in visiting Boracay?
____ Yes ____ No


REVIEW OF RELATED LITERATURE
THEORETICAL FRAMEWORK
REVIEW OF RELATED LITERATURE
PRESENTED BY:
Anne Klein M. Sebastian

INPUT
What are the problems that may affect the promotion of Boracay?
What are the tourist destinations needs to explored in Boracay?
What are the problems encountered by the tourist in visiting Boracay?
How effective the marketing promotion of Boracay in relation to the tourist arrivals?

PROCESS
Tallying, Organizing and Interpreting gathered data from the respondents, giving our personal opinion and from the resources taht we have get (books, internet)
OUTPUT
Summary of findings, conclusion and recommendation.
Based on Jim Harvey's speech structures
March 19, 2014
INTRODUCTION
THEORETICAL FRAMEWORK
QUESTIONNAIRE FORMAT
STATISTICAL FORMULA
REFERENCE
SYNTHESIS
Boracay is famous of its world renowned white sand beach resorts and popular diving worlds best diving sites. The world-famous island is a paradise in the Visayas which is found in the Province of Panay. Boracay is one of the most popular tourist destination in the world in which finest and beautiful tropical white sand beaches can be found. There are many luxurious hotels and resorts in Boracay nowadays and are of international standards. Boracay has all the lements of a tropical paradise that it enchants visitors from around the globe. Because of it's crystal blue waters, powder white sand and a superb underwater marine life.

Boracay is also a haven of marine sports. Among the famous aquatic sports in Boracay are beach volleyball, boating, canoeing, diving, jet- skiing, kite surfing abd wind surfing.

In Boracay, high season is from November to the end of May and the low season from June to October. Boracay accommodation depends on the season and if you want to visit Boracay, visitors and tourist are advise to book as early as possible because of the popularity of the island paradise.
The figure shows the possible problem of the tourist in visiting Boracay, the researcher gathered a data that helps for promotion of Boracay as one of the top tourist destination in the Philippines through the use of survey, books, and internet

Tallied, Organized, Interpreting all information we get to come-up a conclusion, recommendation and summary of our findings
QUESTIONNAIRE FORMAT
Where:

P - Percentage For Example:
F - Frequency
N - No. of Respondent Where: F - 28
N - 50

P = F / N x 100 28 / 50 x 100 = 56 %
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