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To Infinity and Beyond: Inspiring Large Annual Restricted Gifts
Transcript of To Infinity and Beyond: Inspiring Large Annual Restricted Gifts
ANY KIND OF CHARTS:
The underpinning of individual giving
The envy of other nonprofits-- the megaphone effect
The disembodied relationship
Tours of station
Engaged boards/advisory committee
Progressively larger asks
Retricted Gifts on Steroids
Active fundraising committees
Utilizing sophisticated tools
Focus on stewardship
Balancing donor needs with undo donor influence
Stewardship as fundraising
Listen to your donors
Can you afford to raise money for projects?
Are you able to build towards an estate giving conversation?
Are you committed to the longevity of the project?
Have you an institutional case based on a vetted strategic plan?
Is a naming opportunity forever?
To Infinity and Beyond
Inspiring Large Annual Restricted Gifts
Robert Stein, Principal, MajorGiving.com
Lisa Ondak, Senior Consultant, MajorGiving.com
Pam Malumphy, Executive Director of Development and Major Gifts, New England Public Radio
Pam Malumphy, New England Public Radio
• Think broadly
• Act specifically
• Organize simplistically
Share the vision
Develop language that speaks to the broad needs of the station
Be willing and ready to report back to donors
It’s really okay to create specific giving levels
Stick to them!
Opportunity to engage and educate your donors
Balancing Donor Needs:
Really listen to your donors’ interests
Describe needs of the station
Discuss how needs can creatively intersect as opposed to colliding
Bringing the buckets to life
Involving staff, board, and key stakeholders
Yes, there are always monetary goals but don’t forget about timeline goals
Importance of broadening support through major giving that includes Foundations
Can you afford (or afford not to) to hire a grants writer?
Foundation applications provide teachable moments as they ask us to really stop and think why we are choosing to pursue an initiative and how will we measure its success
You work hard to turn a donor into a major donor….don’t lose them by forgetting about them!
What are you doing every month with your mail files to personalize them?
What are those inexpensive or completely no-cost perks you can provide a donor?
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