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Drug Revelear Nail Polish

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by

justine hugon

on 13 February 2014

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Transcript of Drug Revelear Nail Polish

Drug Revelear Nail Polish
Price
Targetting every
young girl
who parties regularly.
We want to be taken seriously, so we have to enter the market with
prices higher
than the average normal nail polish, but we can’t be too expensive in order to keep our
youngest audience
(girls under 18).

9€
the
disposable bottle
in classic colours (matt red, royal blue… )
20€
the
normal bottle
in classic colours

Special editions will be priced according to the country and the importance of the celebration (National day, New year eve…)
Place
Where?
Pharmacies

promotion
Digital advertising:
Social networks
Displays
on makeup sites and forums, associations websites, medical websites and forums
Press releases
to “connected moms” blogs, excluding the young moms

Product
Drug revealer nail polish:
be gorgeous and safe at parties

Wide range of
colours
Changes
colour when meets
drugs
mixed with alcohol

Reassure
girls during parties




Place
How?
Point-of-sale displays
designed according to our graphics.

Promotion
Classic advertising:
Street marketing
around night clubs, pubs and main concerts/festivals
Posters
in these places, plus associations rooms and universities
Advertising
in fashion magazines
Press releases
sent to women’s press


Promotion
Event:
Eventing in trendy bars and night clubs to promote our product with
free samples and nail art workshops
.

Question time
Place
Where?
Quality and well-known
Makeup stores
: Sephora, Nocibe ...
Full transcript