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Da Vinci Surgical System

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by

Stephanie Ruffin

on 2 May 2010

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Transcript of Da Vinci Surgical System

Changing the Experience of Surgery...One Patient at a Time
By: Stephanie Ruffin
Diala Samawi
Gary Truman 750 Employees & 70 Physicians
Serves the Effingham, Screven, Jenkins, Emmanuel, and Evans county communities
EGRM MISSION
The Mission of East Georgia Regional Medical Center is to provide quality healthcare services with compassion and care.....without compromise.
EGRM VISION
The Vision of East Georgia Regional Medical Center is to be the premier regional provider of a continuum of healthcare services.

EGRM CEO Mission:
At East Georgia Regional Medical Center, we understand that healthcare is evolving. The advance in medicine and strides in technology are providing local communities access to better healthcare. We place a significant emphasis on safety, patient rights, and security. It is our desire to provide the best care in our region. Product/Service Background Market Position Bulloch is one of Georgia’s fastest growing and progressive counties EGRM strategically located about 15 miles from Interstate 16 EGRM facility designed to expand from 150 beds to 250 beds Da Vinci Market Environment Offer the da Vinci Surgical System & highly trained da Vinci Surgeons in the fields of
urology,cardiology, and gynecology.
Da Vinci procedures include, prostatectomy, hysterectomy, myomectomy and, sacrocolpopexy for pelvic organ prolapse. St. Joseph's/Candler Hospitals of Savannah MCG Health Medical Center of Augusta University Hospital of Augusta Da Vinci System is used to perform surgeries in the specialties of cardiology, urology, oncology, gynecology, general surgery, and head and neck surgeries Strategic Focus Goals Mission/Vision Marketing Objectives Marketing Strategy Marketing Objective Raise EGRM's status through technological investments Marketing Theme Change the experience of surgery to provide better outcomes for our community Marketing Vision To become the regionally recognized leader through strategic marketing of our advancements in patient outcomes; investments in new technology and highly skilled staff; and compassionate care without compromise. Client Background Internal Marketing Plan Important to promote and maintain-
*cohesion
*retention
*value
*performance

Must market to:
* Physicians
* Medical Staff
* Administrative Staff



External Marketing Plan The Future of Surgery ©[2009] Intuitive Surgical, Inc. ©[2006] Intuitive Surgical, Inc. Marketing to:
* Physician Recruitment : Brochures & Letters
* Community: Press Release & Print Ad
* Patients: Website, Brochure, Press Release, &
Print Ad
* Competition: Radio Ad Questions?
Full transcript