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Copy of TINT MASTERS MYRTLE BEACH

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by

Raymond Carter

on 7 May 2014

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Transcript of Copy of TINT MASTERS MYRTLE BEACH

TINT MASTERS
MYRTLE BEACH
BY
Andrew Winters
Andrew Batts
Raymond Carter
1
BACKGROUND
FOUNDED IN 2002 BY MIKE & RANDAL MOORE
IN MYRTLE BEACH SC
2
Tint Masters Philosophy

The company’s mission statement is to provide superior products and services of exceptional value to our customers by exceeding their expectations with professional, knowledgeable and friendly service.
Slogan
Can You See Us Now?
SWOT
STRENGTHS

• Quality of work
• Location
• Highly experienced owner –operator
• Demand
• Varity of services
• Recognition
• 13 years in service
• Lifetime guarantee

WEAKNESSES

• Small shop
• Advertising
• Surrounding area low disposable income
• Big name competitors

opportunities

• Myrtle beach / Conway
• Anyone wanting tints or other car services
• Tourists
• College students

THREATS
• Other tint or car service business in the myrtle beach / Conway area
• State tinting laws
• Increase in price inputs can cause upward pricing

3
STEEPLED
Social- Any race, disposable income, ages 16-40

Technological- Advanced technology is not always needed some tasks are done by hand.

Economic- When there is extra money around
Environment- Places all-round the country tint cars

Political - N/A

Legal- Tint laws

Ethics- Some people will follow the tint laws


4
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DIRECT AND INDIRECT COMPETITORS

DIRECT
- OTHER TINT SHOPS IN AREA

INDIRECT
- BEST BUY/AUTOZONE/WALMART
PRODUCT:
TINT, AUDIO, RIMS

6
PLACE DIRTY MYRTLE
900a Hwy 501 Myrtle beach SC 29577

PRICE
TINT
:

2 Door $135
4 Door $160
SUV $180
2 Front Windows $59
AUDIO: (starting at)

Door Speakers $49
Subwoffers $49
Amplifiers $89
Alarms $149
Remote Starts $99

WHEELS (starting at)
18" ... $900 w/tires
20" ... $1200 w/tires
22" ... $1500 w/tires
24" ... $1800 w/tires
26" ... $2200 w/tires
28" ... $2600 w/tires
PROMOTION / STRATEGIES
7
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References

Raymond Carter
Randall Moore
Mike Moore
Facebook (2886 Likes)
Pro Detail
Coastal Sun Control
The Tint Shop
Guardian Security Window Tinting
Tocha Moore
Coby Skyler

Questions ?
Full transcript