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Competing Technology options and stakeholder interests for t
Transcript of Competing Technology options and stakeholder interests for t
design by Dóri Sirály for Prezi
Indian Railways decided to undertake a pilot project based on time-tested Automatic Equipment Identification system using Radio Frequency Identification (RFID) Technology
RFID BUSINESS MODEL CANVAS
RFID - Proven technology. Then North American system is being adopted in Australia, South Africa, and China in a big ways.
Risk of failure is low
Offers visibility of real time movement
Less Manual Work - Reduce Cost
Technology Infrastructure Class
Motivation for the use of an automated wagon tracking system: the initial need
GDP Grew by over 9% annually between 2005 and 2008
Increasing freight traffic
A large number of freight wagons
The need for quicker freight movement began to stretch manual tracking method beyond their limits.
TOS or later on be FOS started in 1993, but later the system was not meeting user needs.
Indian Railways and the CRIS
Indian Railways is a government agency that operates all passenger and freight rail services in the country
In 1986, CRIS established by Ministry of Railways in New Delhi.
CRIS as an umbrella unit for all IT related activities in Indian Railways.
Mandate to develop and implement IT systems, ensure standardization of computer hardware and software, and also ensure close coordination of IT and business goals.
Evaluation of available options for Tracking Individual Wagons
Hand-held devices with trains clerks for entry into Freight Operations System
> Low Cost, implementation mod. simple, risk moderate
Optical tracking through Optical Character Recognition (OCR)
> Moderate Cost, Implementation easy, risk moderate
RFID (Equipment Identification system)
> High Cost, implementation mod. difficult, risk low
RFID (EPC Gen2 system)
> Moderate cost, implementation mod. difficult, risk moderate
> Very high cost, implementation difficult, risk high
eVALUATION OF aVAILABLE oPTIONS FOR tRACKING iNDIVIDUAL wAGONS
RFID tag fitted on a freight wagon in Indian Railways (pilot project)
Track side RFID reader Indian Railways
How it's work
FIVE FORCES ANALYSIS
THREAT OF NEW ENTRANCES
MEDIUM TO HIGH
Many new system that comes with the development of technology, but not necessarily suitable to be applied.
THREAT OF SUBSTITUTE PRODUCTS
In this case, there is a number of other technological options are available, such as EPC Gen2-based RFID Systems, GPS solutions, OCR based system, and manual hand held data collection devices integrated with the current FOS.
BARGAINING POWER OF CUSTOMERS
Customers has a lot of choice, depend on what kind of technology that they want to use, and on the budget that they provide but in the other hand the switching cost are high.
BARGAINING POWER OF SUPPLIERS
LOW TO MEDIUM
Before the closure of final deal the bargaining power of supplier is low but soon as it reaches up to the implementation phase the bargaining power increase.
MEDIUM TO LOW
Different companies offer different solutions. Penetration is below expectations.
Newer and more efficient methods are required to enhance utilization of the existing wagon capacity
More accurate monitoring of wagon movement so as to reduce turnaround time
Technology for automatic tracking