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A transmedia experience for a Re-localization practice: "Víctor Ros"

Media Across Borders Conference: Tv in the age of transnationalisation and transmedialisation. Julián de la Fuente, Rut Martínez-Borda, Sara Cortés. University of Alcalá

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Transcript of A transmedia experience for a Re-localization practice: "Víctor Ros"

A transmedia experience for a re-localization practice: "Víctor Ros"
Media Across Borders: Tv in the age of transnationalisation and transmedialisation.
Julián de la Fuente
Rut Martínez-Borda
Sara Cortés
MAIN IDEAS
TV TRANSNATIONALIZATION (Fisher, 2012; Carelli, 2014)

TRANSMEDIA STORYTELLING (Evans, 2011; Jenkins, 2015)

SOCIAL TV (Gillan, 2011; Froufe & Neira, 2014)
STORYWORLD
"El misterio de la casa Aranda" (Maeva, 2008)
"El caso de la viuda negra" (Maeva, 2008)
"El enigma de la calle Calabria" (Maeva, 2010)
"La última noche de Víctor Ros" (P & J, 2013)


"Víctor Ros" (New Atlantis, 2013)
"La España de Victor Ros" (TVE, 2015)


RTVE:http://www.rtve.es/television/victor-ros
Facebook:VictorRos.TVE
Twitter:VictorRos_tve


BOOKS
TELEVISION
INTERNET
GOALS
1. Reconstruct the transnationalization of "Víctor Ros".

2. Explore the transmedia strategy followed by TVE.

3. Analyse social audiences in a re-localization practice.
METHOD
VIRTUAL ETHNOGRAPHY
(Boellstorff, 2012)
BIG DATA
(Borgman, 2015)
FOCUS
GROUP
(Kamberelis & Dimitriadis, 2014)
DIGITAL ANTHROPOLOGY
(Horst & Miller, 2012)
DATA

a) Transmedia content (Books, TV series, social media)

b) Broadcasting team (TVE)

c) Social audience analysis
RESULTS
TRANSNATIONALIZATION
2013
2014
2015
TRANSMEDIALISATION
2013-14
2015
SOCIAL AUDIENCES
CONCLUSION
"VÍCTOR ROS"
TRANSMEDIA
MODEL
STORY
(BOOKS)
SERIES /DOCUMENTARY
(TV)
HISTORY
(REALITY)
AUDIENCE
(SOCIAL MEDIA)
DISCUSS
The transnationalization of "Víctor Ros" emerges as an innovative response of TVE to the economic crisis of the public television in Spain.

The transmedialisation of "Víctor Ros" may help to restore originality of a played-out content and expand his narrative boundaries.

Social media are basic to promote and locate any TV series as "Víctor Ros"
REFERENCES
Carelli, P. (2014) Media sustems beyond national boundaries: Towards a new paradigm? Journal of Media and Communication Studies. Vol 6(6). Pp.85-91.
Boellstorff, T. (2012). Ethnography and virtual worlds : a handbook of method. Princeton: Princeton University Press.
Borgman, C. L. a. (2015). Big data, little data, no data : scholarship in the networked world.
Evans, E. (2011). Transmedia Television: audiences, new media, and daily life. Taylor & Francis.
Froufe, N. Q., & Neira, A. G. (2014). Audiencias activas: participación de la audiencia social en la televisión. Comunicar: Revista Científica de Comunicación y Educación, 22(43), 83-90.
Gee, J. P. (2014). An introduction to discourse analysis : theory and method (Fourth edition. ed.). New York: Routledge.
Gillan, J. (2011). Television and new media : must-click TV. New York: Routledge.
Horst, H. A., & Miller, D. (2012). Digital anthropology (English ed.). London ; New York: Berg.
Jenkins, H. (2015). Textual poachers: Television fans and participatory culture. Routledge.
Kamberelis, G., & Dimitriadis, G. (2014). Focus Group Research: Retrospect. The Oxford Handbook of Qualitative Research, 315.
Fisher, A. (2012). Media Across Borders: The 1st International Conference on the Localization of Film, Television and Video Games, university of Roehampton, London, 8–9 June 2012. Transnational Cinemas, 3(2), 245-249.
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