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2016 10 3F LEDELSE

mso@ilab.dk
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Sputnik5 by Innovation Lab

on 17 September 2018

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Transcript of 2016 10 3F LEDELSE

3F & DEN DIGITALE TRANSFORMATION
Martin Schorling, Senior Lab Agent
DEN NYE VERDEN
FRA INDUSTRIALISERING TIL DIGITALISERING
...new drivers = new thinking
= new ways of working
vs
"During the next 25 years we will see more change than we have the past 5.000 years..."
Collective evaluation of more than 4.000 scientists and business-icons at The World Technology Foundations 2013 Summit.
DIGITALISERING AF SIKKERHEDSPROCESSER
+
TEKNOLOGI ROAD MAP
IP FIREFIGHTER - WEARABLE 1.0
#IDEATION #CONSULTING #PRODUCT DEVELOPMENT #PRETOTYPING
Our work defines us
Hvad har ændret sig på det seneste?
*S&P 500
Digitaliseringen forandrer ALT!
REVISOR:
BitCoin + Crypto Currencies gør bogføring overflødig

BANKER:
Facebook, Apple, Google, Snapchat, PayPal m.fl. har betalingsløsninger

ENERGI:
Tesla laver husstands-batterier (Power Wall), Google laver flyvende vind-turbiner (Makani)

COMPUTING:
I 2020 er det billigere at sekvensere din DNA end at skylle ud i toilettet

DATA:
I 2020 har vi skabt +73,5 zettabytes (10^21)

LANDBRUG:
Om 3 år kan vi printe broccoli i vores nano-køleskabe

LOGISTIK:
Udviklingen af droner accellererer x2 af Moore's lov

MEDIER:
Google er verdens største medie, Facebook er det hurtigst voksende

PENSION & FORSIKRING
Vi lever 200 år
GOOGLE LOON + FACEBOOK'S LASER-DRONER =
INTERNET TIL HELE VERDEN
ELON MUSK: HYPERLOOP
570km med 1200 km/t
Pris på droner
fra +100mUSD -> 50USD
GOOGLE CAR
WORLD'S FIRST DIGITAL "all-you-can-eat" MUSIC-STORE (3 MONTHS BEFORE iTUNES)
NYT ORGANISATIONS-DESIGN
KRIFA SOM DIGITAL FRONTLØBER
+1,5 mia. forbundne hjerner...
DNA: Innovative Organisationer
-
Agile
--> ability to access resources ad hoc and quickly turn user needs into solutions

-
Scalable
--> ability to accelerate organisation when value is proven

-
Open
--> ability to partner up and openly engage with the world
"din hjerne er et dovent stykke kød"
Gregory Berns, neuroscientist
den belønner vane-tænkning og repetition
We are emotionally attached to the existing world view & it's ideas
Question the existing, constantly leave own domain, meet new people
ANCHORING BIAS
You will often only consider information which confirms existing solutions
Re-test hypotheses, bring in outsiders to question, etc.
CONFIRMATION BIAS
Hvad betyder det for jer?
Berlingske Tidende 1998:
"INTERNET er helt uden kommerciel betydning..."
ejerskab
udbud
B2B + B2C
lukket
adgang
efterspørgsel
C2B + C2C + C2C2B
åben
Strategy Lead
Managing Partner
Co-Founder
Co-Founder
DENMARK
IRELAND
JORDAN
INDIA
SINGAPORE
MALAYSIA
+ TRAINING ENTREPRENEURS IN:
Besøg hos verdens mest innovative virksomheder
Effekten af digitalisering
Prisen går ned (mod 0)
Performance går op
Skalérbart og tilgængeligt
Vækster exponentielt
x1000 = 1 Zettabyte
information, data, valuta, billeder, materialer, video, kommunikation m.fl.
...nye drivers = nyt mindset

-> nye værktøjer, strategier, organisationer
DNA: Transformative Organisationer
Agilitet
evnen til at innovere hurtigere og billigere

Åbenhed
evnen til at indgå partnerskaber og have kunderne integreret i værdiskabelsen

Skalerbarhed
evnen til at accelerere organisationen når værdien er bevist
DIGITALIZATION
STRATEGY &
BUSINESS MODEL
USER
ORGANIZATION
TECHNOLOGY
STAY RELEVANT IN THE DIGITAL AGE
Stay Relevant
1 Zettabyte = 36.000.000 timers HD video
ALT bliver forbundet....
Gennemsnittelig levetid for organisationer: fra 75 til 15 år
mso@ilab.dk
52302055

Martin Schorling
Senior Lab Agent @ Innovation Lab

Likes:
Fly-mad, teknologi, idéer

Business Development Engineer
Master of Management
TESLA Gigafacotry 2017:
capacity of 35 gigawatt-hours
Er energi-sektoren den næste?
everything is available - everybody is connected
prices decrease - performance goes up
information is abundant
every industry and company is affected

= it's the most exciting time.... ever
Digital er
Digital er ikke
Det "digitale ansvar"?
IT
Forretning
Markedsføring
?
Det "digitale ansvar"?
Digitale services og produkter til kunderne
Digitalisering af interne processer
Online/digital markedsføring?
?
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
LEDELSE
TALENT
STRUKTUR
MTP
AKTIVER &
RESSOURCER
PROCESSER
UDSYN
CO-CREATION
PARTNERSKABER
INDRETNING
VÆRKTØJER
MENNESKER
INTERFACE
FORMÅL
Designet til at modstå risici (og forandring), eksterne påvirkninger og sikre stabilitet
Hvad sker der når en "robot" bliver den primære influent?
Hvad betyder det for retail? For E-comm?
Facebook "M" & OPERATOR
AARHUS // COPENHAGEN // DUBAI // STAVANGER // BERGEN
Fra industrialisering til digitalisering
Lokal
Ejerskab
Lukket
Envejs
Top down
Udbud

vs
BRUGERNE FÅR MAGTEN!
=
Autodesk inviterer brugerne inden for
hvad betyder "digitalisering" for dig?
Fra industrialisering til digitalisering
Lokal
Ejerskab
Lukket
Envejs
Top down
Udbud

vs
Global
Adgang
Åben
Tovejs
Bottom-up
Efterspørgsel
BRUGERNE FÅR MAGTEN!
=
HVAD BETYDER DET FOR 3F OG JERES MEDLEMMER?

HVILKE MULIGHEDER SER I?
INSPIRATION
15B $ in 2015
til
335B $ in 2025
OPLEVELSER FØR MATERIELLE GODER
With its unique ability to learn autonomously, AI can recognise duplicate claims by reading and understanding key information.

If a duplicate claim is received, AI will sound its alarm bells by recognising that it has seen it before. And it doesn’t have to be as obvious as the person’s name and address. AI looks for patterns so even if these details change there will be tell-tale signs that AI can recognise.
http://www.businesszone.co.uk/blogs/andrew-anderson/how-artificial-intelligence-will-revolutionise-way-we-work/why-insurance-indus
Hvad sker der når en "robot" bliver den primære influent?
... og når den bliver din assurandør?
Facebook "M"
https://quillconnect.narrativescience.com/story/230e86a35791bc1e921e8eda75b24e0b/
https://heyguevara.com
Person-til-Person bilforsikring
http://www.friendsurance.com
BETAL KUN FOR DET DU KØRER
https://www.metromile.com/insurance/
https://farmbackup.dk
Dele-Veteranbil-Klubben
Etabl. 30/09 2015
= Nye behov fra brugerne = nye forsikringsmodeller?
http://www.fastcoexist.com/3027876/millennials-dont-care-about-owning-cars-and-car-makers-cant-figure-out-why
GADGETS er #1
=
ALTID-ONLINE
Forbruger-trends: Millennials:

adgang over ejerskab
oplevelser frem for materielle goder
mindre brand-loyale
større tillid til social netværk og fællesskaber
mobile-first / altid online
XYZ-sharing
P2P platforme
short-term forpligtelser
løs behov i real-tid
skab fælleskaber
mød dem hvor de er: online + mobilen
?
INTERNET OF THINGS, DATA & AI
DE NYE MEDLEMMER: MILLENNIALS & GENERATION-Y
Data + Artificial Intelligence
retail - insurance - energy - construction
https://getservice.com
+45.000 MEDARBEJDERE
værdisat til +50B$
...uden at eje én eneste "taxi"
"I don't trust you, Random Guy Giving Me a Ride Home, but I do trust the 4.9-star average rating of all the people who've been in your car before"
1.500 staff
300 B.C.
HVAD BLIVER DET NÆSTE?
?
information, education, data, currency, pictures, videos etc.
What you do everyday
"Business as usual"
Knowledge domains you've heard of
Neighbouring knowledge domains
The Unacknowledged Unknown
The Blind Spot of The Organisation
What you don't know about your colleagues
Unacknowledged knowledge in organisation
“The great thing about Google is that it gives you exactly what you want. The problem with Google is that it gives you exactly what you want.”
Todd Lohenry, e1evation llc
Known
Unknown
Known
Unknown
What we know we know
What we know we don't know
What we don't know we don't know
What we don't
know we know
The Road to New Knowledge Domains
What we know and what we don't know
1. Monitoring
2. Control
3. Optimization
4. Autonomy

Devices collaborate:
1-1 (alarm clock to coffee maker)
1-many (Smartphone - coffee maker - car - washing mashine)
many-many (smart home - car - ower supply company)
+
+
+
Internet of Things:
this means: total disruption!
If you are an accountant;
Bitcoin will make accounting obsolete.

If you are in banking:
Facebook, Apple, Google, Snapchat is taking your business

If you are in the energy sector:
Elon Musk / Tesla is building batteries to power your house

If you are in computing;
by 2020 it will be cheaper to sequence your DNA than flushing your toilet.

If you are in data;
by 2020 we will have created 73.5 zettabytes of data (21 zeros).

If you are in transport;
The development of drones is accelerating at twice the speed of Moore’s law.

If you are in farming or retail;
in 3 years there will be nano fridges that can print broccoli.

If you are in pensions;
People will live to be 200 years.
DELE-/ADGANGS-ØKONOMIEN
.... hvordan tror I de har det med fagforeninger?
an insurance that pays you to walk....(?)
MULIGHEDER:

Hvilke eksempler kan 3F lade sig inspirere af?

Hvilke platforme kan 3F indgå partnerskaber med?
RELATION
Digitaliseringen forandrer ALT!
REVISOR:
BitCoin gør bogføring overflødig

BANKER:
Facebook, Apple, Google, Snapchat, PayPal m.fl. har betalingsløsninger

ENERGI:
Tesla laver husstands-batterier (Power Wall), Google laver flyvende vind-turbiner (Makani)

COMPUTING:
I 2020 er det billigere at sekvensere din DNA end at skylle ud i toilettet

DATA:
I 2020 har vi skabt +73,5 zettabytes (10^21)

LANDBRUG:
Om 3 år kan vi printe broccoli i vores nano-køleskabe

LOGISTIK:
Udviklingen af droner accellererer x2 af Moore's lov

MEDIER:
Google er verdens største medie, Facebook er det hurtigst voksende

PENSION & FORSIKRING
Vi lever 200 år
Hvilke nye forventninger og behov har kunderne til IDA og forsikringsydelser?
Hvordan “tweakes” IDA Forsikrings eksisterende produkter og services
Hvilke eksempler kan IDA lade sig inspirere af?
Hvilke platforme kan IDA indgå partnerskaber med?
Hvilke nye produkter kan IDA tilbyde Millennials i fremtiden?
Hvordan skal vi møde dem?
Hvilke kanaler? SoMe?
Hvilke platforme?
Hvad er brugernes forventninger vs de etiske/legale krav?

http://www.usecover.com
The digital generation will look upon the autonomous automobile as the ultimate, and most interconnected, consumer electronic device. But not as something to purchase - but rather as a utility that enables their lifestyle priorities, interests and behaviours when it comes to mobility.

Vehicle ownership does not conform within the parameters of this on-demand and asset sharing generation. After all, why would it? They are digitally empowered, open-minded and practical, and as private transport represents the second largest expense (behind only housing) for something that sits idle for over 90% of the day, the current purchasing model falls flat on numerous measurement criteria.
FREMTIDENS ARBEJDE
John Seely Brown, co-chairman of the Deloitte Center for the Edge.
"Før varede faglighed 30 år.
I dag er det nærmere 5 år"
nu
næste
faglighed
ansættelse
fastholdelse
specialisering



fleksibilitet
agilitet
autonomi
generalisering
Født mellem 1980 – 1999 (ca.)
Ud på arbejdsmarkedet efter årtusindskiftet
Anti-autoritære
Primadonnaerne: arbejdsgiverens mareridt, selvcentrerede, forkælede
Veluddannede, motiverede, ambitiøse, pragmatiske
Sociale individualister (Me We)
"Kunde-centricitet"
ER 3F KUNDE-CENTRISKE?
Motivation for being OPEN & customer centric:
The customer is the basis for development (outside-Ind)
The customer will be visible to all
Data Collection & optimization
"Moments of truth" is detected, analyzed and optimized Unnecessary steps in the user journey can be eliminated
User-oriented business
85 af de 100 største brands har brugt crowdsourcing i løbet de sidste 10 år
Customer Personas
https://www.behance.net/gallery/16607729/Proto-Personas-for-Car-Care-App
http://www.search-mojo.com/infographics/buyer-personas.php
http://pinthemall.net/pin/5316393e53c38/
http://www.furminatorworthit.com/edgar/
https://www.behance.net/gallery/23455661/User-Personas-Accenture
http://clarissaishak.com/project-waterteam.html
http://blog.mailchimp.com/new-mailchimp-user-persona-research/
http://visual.ly/7-types-people-you-find-restaurant
(successful) innovation comes from customer insights...
LUNAR WAY:
Forestil dig du kunne få en mobilapp som et alternativ til din nuværende bank.

Udviklet og designet af mennesker præcis som dig selv.
FB Bots
FRA
TIL
????
FRA INDUSTRIEL TIL DIGITAL: TOUR DE FORCE

FORANDRINGER SOM PÅVIRKER 3F:
TEKNOLOGI & FORRETNINGSMODELLER
MILLENNIALS / GEN-Y
+
TIPS & TRICKS FRA VERDENS MEST INNOVATIVE ORGANISATIONER
spejl af markedet!
Motivationen for at være customer centric:
- Kunden bliver
udgangspunkt
for udvikling (udefra-Ind)
- Kunden bliver
synlig
for alle
-
Dataopsamling
&
optimering
bliver mulig
-
Brugerorienteret forretningsudvikling
"indrettet efter det vi gør"
kunden i centrum
"sandhedens øjeblik"
3D print ANYTHING
Printers from 250K $ to 1K $
FORANDRINGERNE OMKRING 3F
Teknologier & trends i de faglige områder
Generation Y & X: De nye medlemmer
Fremtidens beskæftigelse
Fremtidens uddannelse

Fællesskaber 2.o

3F: FREMTIDENS FÆLLESSKAB
Muligheder

HVAD DEFINERER I JERES MÅLGRUPPE?

HVORDAN HAR DE DET MED FAGFORENINGER?

HVILKE NYE BEHOV SER I?
Bed and breakfast vært: Airbnb, HomeAway

(Taxa)Chauffør: UBER

Tøjdesigner: Threadless

Data Analyst: Kaggle

Rejseagent: Flightfox

IT, Web m.m.: Upwork, Freelancer.com, Toptal

Konsulent: HourlyNerd

Små-jobs: Taskrabbit, Tispr

Uddannelse/undervisning: Skillshare

Ingeniør: Engineer.It
Summa:
Millennials = ny behov for produkter og services, convenience
Kunde-centricitet = øget forståelse for nuværende og fremtidige behov
Teknologi: AI, Bots, IoT = nye forsikrings-produkter
Hvad betyder det skiftende arbejdsmarked for medlemmerne og 3F?
Hvordan passer IDA's eksisterende produkter til Millennials?
MISSIONEN:
AFSPEJLER I MEDLEMMERNE I JERES ORGANISATION?
3D PRINT
most cars have somewhere between
5,000 and 6,000
parts. The Strati has just
49
, including its 3D printed body (the largest part), plus more traditional components like the motor, wheels, seats and windshield
3D PRINTING: THE 3RD INDUSTRIAL REVOLUTION
"WILL BE BIGGER THAN THE INTERNET"
PRINT A HOUSE IN LESS THAN 24H
NEXT: PRINT-ROBOTS
HAR 3D-PRINT NOGEN BETYDNING FOR FORSIKRING
most cars have somewhere between
5,000 and 6,000
parts. The Strati has just
49
, including its 3D printed body (the largest part), plus more traditional components like the motor, wheels, seats and windshield
3D PRINTING: THE 3RD INDUSTRIAL REVOLUTION
"BLIVER STØRRE END INTERNETTET"
PRINT ET HUS PÅ UNDER 24 TIMER
NEXT: PRINT-ROBOTS
plantebaserede æg :)
3D-printet protese
ROBOT BILER
http://venturebeat.com/2015/08/19/here-are-the-five-most-over-hyped-technologies-of-2015-according-to-gartner/
GOOGLE CAR
Musk 2015:
Tesla is three years away from having a fully autonomous car
Alt bliver connected
http://www.alliedmarketresearch.com/connected-car-market
VOLVO: INSURANCE PREMIUMS WILL DROP AS MUCH AS 80%
MILLENNIALS & ARBEJDSLIVET:
DET SKAL GIVE (DYBERE) MENING
FAIR & RETFÆRDIG LØN
FLEKSIBLE ARBEJDSTIDER
ARBEJDE = IDENTITET
HVER ER SIN EGEN LYKKES SMED
FRIHED & FÆLLESSKAB
AI in your pocket
- Digitale platforme vil give mulighed for at give kunderne en tryg standardiseret investeringsrådgivning....

Vi skal rumme det hele, og det er vi nødt til, for vi møder nye kundekrav, ny lovgivning og helt nye konkurrenter, siger bankdirektør Tonny Thierry Andersen
FÆLLESSKABER 2.0
1/100 development cost
1/5 time
3.400 designers
Greener: more energy efficient and less production waste
44.000 designs every year
Get access to over $1 million dollars worth of advanced machines and tools, sophisticated 2D and 3D design software, and other professional equipment for a very low monthly membership fee
MILLENNIALS
KAN 3F TILBYDE NYE PLATFORME/FÆLLESSKABER?
DEN DIGITALE TRANSFORMATION HANDLER OM
FORBRUGER-ADFÆRD
OG
FORRETNINGSMULIGHEDEDER
,
IKKE TEKNOLOGI
HYPERLOOP
Menneskelig "rør-post" = bæredygtig transport v 1200 Km/t
Medlemmernes industrier, arbejde og liv forandrer sig

Digitalisering og teknologi = bedre og sikrere arbejdsvilkår

Nye behov for fællesskaber - men anderledes fra "Fagforening"

Der vil opstå alternativer til fagforeninger og A-kasser som giver hvert medlem/kunde "særbehandling"
AGILE Innovation
vs
Hackathon
idea --> prototype in 24 hours
@ google, facebook, Yahoo etc.
Hackathons & Innovation Lab
ARLA Foods

SIMAC, Svendborg International Maritime Academy

Beskæftigelsesregion Nordjylland

Vorrevangsskolen, indretningshackathon

Innovation Labs Hack the Future
Grenå Tekniske Skole
Wireframes
Mockups
Storyboards
Demos
Stanford students
3 eksterne innovatører
+ 70 projektdeltagere
+100 Mio DKK
DISRUPTER TEAMS
Get access to over $1 million dollars worth of advanced machines and tools, sophisticated 2D and 3D design software, and other professional equipment for a very low monthly membership fee
"Listeners are Better Innovators"
Tim Brown, IDEO
HVAD KAN VI LÆRE FRA VERDENS MEST INNOVATIVE VIRKSOMHEDER?
+ LEDERNE + KRIFA + IDA
VERDENS FØRSTE DEDIKEREDE ONLINE MARKEDSPLADS FOR INGENIØR-SERVICES
DESIGN HJÆLPER DEMENTE
"BIO-HACKERS"
Den "digitale" fagforening ?
lab-burgeren
RENGØRINGS- og HOTEL-ROBOTTER
IRON MAN
UBER:
SELVKØRENDE BILER SEPTEMBER 2016
+
ABONNEMENTSMODEL FOR TRANSPORT
Full transcript