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A Study on the Management Style of AirAsia

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by

Jason Pascual

on 26 November 2014

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Transcript of A Study on the Management Style of AirAsia

Innovative solutions
Efficient Processes
A passionate approach to Business
THAT IS WHAT AIR ASIA STANDS FOR
AirAsia is not just your any other airline
Won prestigious Skytrax award for world's best low cost airline
5 TIMES
5th
in rank among the most recognized and admired airline in the Asia-Pacific region
2010 Asiamoney's
Best Managed Company
Award
Their goal is to establish itself as a
low-cost carrier
in Asia.
They focus on the needs by offering the
lowest rates
and developing various products with the key value of
SIMPLICITY.
A Study on the Management Style of AirAsia
PLANNING
MISSION
To be the
best company
to work for whereby employees are treated as part of a
big family
Create a
globally recognized
ASEAN brand
To attain the
lowest cost
so that everyone can fly with AirAsia
Maintain the
highest quality
product,
embracing technology
to reduce cost and enhance service levels

In over
20 countries
, their philosophy is consistent to their vision to serve
3 billion people across the globe
who are underserved with poor service and high fares.

VISION
SHORT TERM GOALS!
To become a
stable and successful
company in the Philippines
To be able to
penetrate
the Philippine Market
To be

contented
with their status as a company

LONG TERM GOALS
Become an
efficient airline
and live up to its vision
Allow employees to
grow and develop
their skills

Teach and reflect
correct and moral values
Ensure that everyone in the company possesses the
values and teachings
that they were trained to hone

Cont. of LONG TERM GOALS!
STAFFING
emphasis on
passion and commitment
Open to people with
diverse
backgrounds
Provide Academy and
Training
Open
to unexperienced people
Most important aspect in recruitment are
values
the applicants possess

How does AirAsia Plan their Goals, Mission-Vision?
Top Management decides on important aspects
Allows employees to suggest in different activities and decisions for
the company

Help those
in need
using the success and name of the company
Lessen the negative
impact on the environment through small ways


Employees’
voices
are also
equally
important in this process
Creating the Mission-Vision,
Goals and Plans themselves
are
based on well-being
of stakeholders and efficiency that it will contribute

Use of secondary airport
NO tea ladies
Cabin crew have multiple jobs
Packing light
Online ticket sales/check-in

PLANS OF AIRASIA

Add-ons
Use less paper and plastic
Use social media as a medium to encourage others to help
In case of any disasters, always be ready to help


PLANS OF AIRASIA
AirAsia started with
2 aircraft and 200 employees
in the year 2001.
THEN
NOW
AirAsia now has
150 aircraft and more than 15,000 employees
whom they call "
ALL STARS
"
CONTROLLING
• orienting employees about standard protocol and procedures and training them properly
• making sure aircraft are functioning and in good-condition
• following the business model and revising it if possible
• preparing insurance in case of possible accidents or negative incidents

FEED FORWARD
• checking out proposals and plans before implementing,
• Meeting the technical, operational and safety performance of equipment and testing and maintaining aircrafts.


CONCURRENT
• Checking the quality by
consistent maintenance and by observing coherently.


disseminates information
regarding cancellation of flights, delays or change in price in a timely basis


CONCURRENT
• have security personnel available in case of lost luggage or problems

• compensation must also be given to passengers who experience a delay or anything that is against the purpose of the company


FEEDBACK
• Conduct surveys regarding the service whether or not it satisfies the customers.
• Reorient employees when possible conflict ensues
• Have an open forum on what needs to be done in order for the company to improve its performance.

FEEDFORWARD
Philippine AirAsia, the country’s low-cost carrier with the youngest fleet, made changes and innovations to its customer care service to be able to provide optimum customer care service to their guests.
AirAsia’s products and services aim to give their passengers the best service and to make payment, booking, and checking-in flights more convenient.
ORGANIZING
Ensure that work activities are completed in the best way
Through these systems, members develop camaraderie

SYSTEMS
rapid turn-around
+ prepared through academy training
buying aircrafts and fuel in bulk
online booking and check-in

Ensuring well-being and discipline of members through code of conduct
LEADING
APPROACHES TO LEADERSHIP
Provides socio-emotional support
People-oriented/Relationship-oriented
Leads through counseling to further develop employees
Standard-setter
Team Management managerial style
WHAT MAKES AIR ASIA DIFFERENT
No ranking file
Salary Banding
Equal benefits
Human Resource is termed as People department
CODES OF CONDUCT
Safety-Conscious
Caring
Humble
Sensitive
Professional
Optimistic
Multitasker
Persevering
Brand: One for all
Culture: One for all
MOTIVATING
BASES OF MOTIVATION
Fulfillment of
physiological needs
Need for achievement
Desire for equity
SYSTEM OF MOTIVATION
Merit/Reward System
Performance Management
Facilitating a harmonious environment
Well - compensated
Full transcript