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Samsung: A Business Model Presentation

IS101 Team 7

Nicholas Long

on 7 October 2013

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Transcript of Samsung: A Business Model Presentation



5. Products & Services; Interactive Media

6. Globalization Overview; Cultural Issues

7. Workforce & Product management

8. References
Economic Foundations
Started as a fishing exporter but expanded into life insurance & textiles; increasing its revenue & resources
Marketing & Advertising
Products and Services
Workforce & Product Management
A Business Model Presentation
Founded in 1938 by Byung-Chull Lee as a trading company. in South Korea specifically Taegu, Korea.
Company Structure
The word Samsung means
“three stars”

in Korean.
In the late 1960’s, Samsung introduced itself to the electronics industry.
Multinational conglomerate (corporation business model) company headquartered in Samsung Town, Seoul. (Samsung, 2013)
A publicly traded company (Samsung Electronics)
The company started in the industries of food processing, securities, retails, and textiles.
With a Board of Directors & shareholders
Business Model
Conglomerate Structure
Corporation Structure
A large company with many divisions operating in widely different business areas
Samsung and its Business Affiliates
Samsung Electronics
Samsung Group
Samsung Medical Center
Samsung Life Insurance
Samsung Fine Chemicals
and even MORE...
But I will focus on Samsung Group & Electronics
standard corporation that is taxed by the US federal income tax, separate from the owners
Most legal protection of any business structure
Most recognized business structure
Can outlive its founders or owners as a separate legal entity
Samsung Electronics started in 1969. That division mostly made TVs. Samsung's first black and white TV went on sale in 1970.
Ultimately, Samsung had enormous opportunities as it was getting established which contributed to its success especially in electronics.
They started to focus more on electronics in the 1980's especially in North America, developing color TVs, personal computers, VCRs, and tape recorders.
Multi-level Marketing
A marketing strategy with complex processes that ranges from social to affinity advertising.
Global Marketing
Worldwide scale marketing; adapting to cultural difference in different regions of the world.
Social Marketing
Viral Marketing
Samsung has created countless unique, engaging and thought-provoking concepts to generate buzz, that consequently turn viral.
Direct Advertising
Location-Based Ads
Affinity Advertising
Samsung teams up with other tech. communication companies ( AT&T) for advertising tactics and to sell their products.
Interactive Media
DRAM- Dynamic Random Access Memory
Samsung has launched many different varieties of ads, commercials, and websites that fit within each region.
Marketing Tools
Interactive Websites
Mobile Apps
3D Presentations
Educational Tools
Active-matrix OLEDs
Facial Recognition Software
Large-size LCD panels
NAND flash
Samsung has several social media sites that discuss new technologies
Promotions, Sweepstakes, Drawings, and Social events etc.
Globalization Overview
Cultural Issues
Samsung not only informs their audience but engage them with new interactive tech.
Changing & adapting prices, promotion, products, & placement
Commercials utilizing Samsung's best products
Web Video promotions
Associations with Cisco; Video Conferencing
This strategy is used with conjunction with social media.
A partnership advertising campaign that both promotes and supports AT&T and Samsung.
Samsung Interactive campaigns that show why consumers should use their products
Differences in management style in different countries can cause cultural issues within employees in fields such as:
Valuing Time
The culture at Samsung is always changing thus, globalization effects
(GDP, industrialization and the Human Development Index (HDI))
has influenced the way Samsung manufactures and sell its products.
Adapting products & services to the geographical location
Growing economies
Increasing quality of life for citizens
1. Introduction of Samsung as a company

2. Current Company Structure; Business Model

3. Economic Foundations; Monetization

4. Marketing & Advertising
The End
Management and employees work well together through collaboration, appreciation, and self-fulfillment.
Samsung invests in people so their workforce has many opportunities for growth especially within management.
"The R&D personnel at Samsung Electronics are increasing by 20% a year and will surpass 50,000, or over 30% of employees, in 2010."
In South Korea, Samsung is the leading electronics company boosting their economy but the workforce here cannot form any unions or advocates for employees.
There are campaigns in South Korea for health and labor rights.
Samsung divided its divisions for products according to geographic locations; Research and Development, Institute of Technology.
Full transcript