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MGMT 451 Team 6- IPADs Retail gaming

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by

Omar Rahman

on 8 November 2012

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Transcript of MGMT 451 Team 6- IPADs Retail gaming

Why IPADs are a Retail Game Changer Team 6 Overview Organization as Theater: pt 1 Dramaturgical Internal Focus
Institutional External focus
Isomorphism
Mimetic Isomorphism
Normative Isomorphism Organizational Culture 10 major categories associated with culture: Organization as Theater: pt 2 Ipads
Catalogue App
80% of tablet user use in living room
9% of shoppers own tablets
20% of mobile commerce and still rising David Byon
Cory Williams
Lidia Carrillo
Kevin Kenyon
Adrian Arcenio “A pattern of shared basic assumptions that a group has learned as it solved its problems of external adaptation and internal integration, that has worked well enough to be considered valid and therefore, to be taught to new members as the correct way to perceive, think, and feel in relation to those problems.” Conclusion
Takeaways
Questions? 1.Observed behavioral regularities in interactions

2.Group norms

3.Espoused values

4.Formal philosophy

5.Rules of the game

6.Climate

7.Embedded skills

8.Habits of thinking, mental models and/or linguistic paradigms.

9.Shared meanings

10.“Root metaphors” or integrating symbols Institutionalized organizations: focus more on appearance than performance

Power: exist in eye of beholder. You are powerful if others think you are.

Drama serves powerful symbolic functions: because they build excitement, hope, and sense of momentum.
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