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Mr Youth Intern Project

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by

Jeremy Schumann

on 11 October 2013

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Transcript of Mr Youth Intern Project

Overlying Solution
Our Goal Today
To
establish, manage,
and
deliver
the Mr Youth Network
Challenges
Lack of
Structure

Lack of
Understanding

Lack of
Participation & Excitement
1. Establish A Solid Foundation
Establish Brand
Provide Rich Professional Experience
Define Overall Management Structure of Program
Create Structured Value Propositioning

Branding
Rich Remarkable Professional Experience
Provide positive first impression that reaches members the second they are accepted into the network, and makes them excited to be here.
Welcome email, video content, etc.
Generate exclusivity through login capabilities to the Mr Youth Network site
Access to educational blogs and webinars
Structured Value Propositioning
For each level of audience
Network Leader
Network Members
Clubs/Organizations
Schools
2. Spread Understanding And
Value Of The Network
Have a solid definition distributed to the different levels of audience explaining:
1. Goals
2. Unique Benefits
3. Expectations
Deliver Definitions Through Appropriate Channels
Network Members
-Job posting/application (Linkedin, Internship Coordinators, and Intern Sushi)
-Shareable Facebook Post to current Network Members (Share Contest)
-Official invitation to past Brand Ambassadors to join network
Schools
-Professional Letter to Head of Marketing and Dean.
-Newsletter updating Marketing Professors, Business School counselors
-Invitation to Presidents of Marketing Clubs, Fraternities, and Sororities
Partners
-Proposal how they can benefit and be involved
(Internshipking, Intern Queen, Jebbit)
3. Generate Participation And Excitement
1. Recruit Network Leaders

2. Deliver Creative Campaign



RECRUIT NETWORK LEADERS
Send out job postings to internship coordinators, career centers, business school, and current network members


Problem: We need manpower to spread awareness
Overall Management Structure

What Students Want
Network Leaders
How Do We Get The Best Of The Best?
IDEAL CANDIDATE
SOCIAL MEDIA SAVY
#FUTURE DRIVEN
SOCIAL BUTTERFLY

Plugged into the latest digital trends
Motivated by professional aspirations
Highly connected to their campus
SELECTION
1. Go through applications

2. Partnership with
Network Members
Exclusive internships/job opportunties (CM)
Specific content to be seen as a thought leader (Opportunity to be published on MRY Blog)
Access to webcasts (L&L, Brown Bag, Internally at MRY)
Recognition on Mr Youth Website
Possible Compensation/Incentives
“My degree just isn't enough today. It doesn't mean much”

"A four-year degree doesn't cut it in an increasingly competitive marketplace."

Network Leader Role
Liaison between Mr Youth and network members on college campuses.
Manage database and educate network members on event execution and learning opportunities.
Recruiting the most elite brand ambassadors.
Be seen as a thought leaders on campus.
"Connections that harness value to my career interests."
CONNECTING
STUDENTS
TURNING IMPLICATION INTO APPLICATION
BRANDING THEM WITH THE HOTTEST NATIONAL BRANDS
The
Mr Youth
Network
The Missing Link For Students
College isn't enough
Only 27% of Grads have jobs within their major
Establish A
Solid
Foundation
Spread Understanding And Value of The Network
Generate Participation & Excitement
Mr Youth
Network
-Fortune Magazine
-Alex Goff Senior ASU
Our Solutions
"I expect to get some marketing experience, a great resume build, and education in marketing skills."
-Rav Ina, Current Network Member
-Kaye Slamp, Current Network Member
Gain critical business skills related to marketing and advertising.
Network Power.
First to hear about brand ambassador opportunities.
Connections to brands such as Coke, Adobe, and Spotify through driving of recruitment for the upcoming influencer programs.
Unique educational experiences.

Offer insight and training on how to best market their organization
Connections with brand ambassadors to host events (Coke, Spotify)
Professors-Newsletter with emerging trends to prepare students
Help schools win awards and receive recognition (AAF NSAC competition)
Real life marketing examples
Give students opportunities to attend Mr Youth web education,
Have students Apply what they are learning on campus to real life brands
August 7th, 2013

"He created
Twerking
"
"He invented
Swag
"
"He is the
#FUTURE
of the marketing world"
Unmask Mr Youth

"
Coke, Spotify,
and
Adobe
answer to him"
#WhoIsMrYouth
Campaign
Week long campaign around college campuses nationally

Stickers, Posters, and Sidewalk Chalk
Generating curiosity

Every asset has reference to #WhoIsMrYouth and
Unmask Mr Youth

UNMASK MR YOUTH

Collaborated on campus event

Gathering social 'likes' and emails

Millenials are the generation.
The #Future is Now.
Lets change the World.



College Isn't Enough
"A four-year degree doesn't cut it in an increasingly competitive marketplace."
Only 27% of recent grads are working within their major.
Samples & Giveaways

"Head In The Hole"

Internally
Recognition similar to
current MRY clients

Hiring power to build
a team of unique
talents

Externally
Utilize the Mr Youth Network Leader

Leverage PR capabilities to gain recognition in the advertising world.

have no desire to know what Mr Youth is...
Students
Yet
GET
TO
WHILE
BY
College Students
Be Involved With Mr Youth
Generating Curiosity & Excitement
Humanizing The Brand
Brittney Yates
"WassaBi"
Matt Greenberg
"Iced Coffee"
Joanna Orban
"Knuckles"


Jeremy Schumann
"The Blonde Draper"
Philip Park
"106th And Park"
Y U
Who is Mr Youth?
(The Students)
(When & Where)
Network Member Role
Clients

Aid in marketing the network and recruiting new members.
Assist with brand ambassador campaigns.

1. Establish a Solid Foundation
2. Define Value and Distribute
3. Generate participation and excitement



Clients
Staying on top of emerging marketing trends
Connecting to Youth
Brands are Aged
CHALLENGES
Full transcript