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Colour Branding

Choosing colours to fit your brand
by

Sharon Hall

on 9 March 2016

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Transcript of Colour Branding

What

C
o
l
o
u
r

is

Your

Brand?

Colour is a tool in
your branding toolbox
to help express brand
attributes and create
emotional connections.
Personal branding has both logical
and emotional components: What people think about you and what people feel about you.

Emotion often trumps logic in the
buying process.

People buy based on feeling and they justify their purchase based on logic.
People have opinions about colours.

We select colours for our homes, cars and clothes that make us feel good.

You want to choose colours reflective of your
unique value.
So... If you are a job seeker with excellent credentials, but you don't evoke a strong positive connection of feeling from the interviewer, you may not get the job offer.
How do you determine your colours?
Which colours are you naturally drawn towards?
Are there certain colours that represent your type of work?
What colours do you want to avoid?
What do you want to say to potential employers?
Where do you use your colours?
Clothes, business cards,
resumes, logos,
websites, blogs...
So let's look at the meaning behind some colours and see if you can figure out
YOUR

colours.
Yellow
Captures our attention more than
any other colour
It's the colour of happiness, optimism,
creativity, sunshine and spring.
Put some yellow in your life if you want
clarity for decision making
relief from exhaustion
sharper memory and concentrations skills
Wear yellow to present a cheery, uplifting effect.
Cultural Connections
In Almost every culture,
yellow represents sunshine,
happiness and warmth
Cultural Connection
In almost every culture, yellow represents sunshine happiness and warmth.
BLUE
Blue is the favourite
colour of most people.

It's the nature's colour for
water and sky.
Dark Blue
Authority
Intelligence
Trust
Dignity
Bright Blue
Cleanliness
Strength
Dependability
Coolness
Light Blue
Peace
Serenity
Spiritual
Infinity
Most blues convey a
sense of trust, loyalty,
cleanliness and understanding.
Blue is the favourite colour of most people.

It's nature's colour for water and sky.
Blue has more complex and contradictory meanings than any other colour. These can be easily explained by pinpointing specific shades of blue.
Dark Blue
Trust
Dignity
Intelligence
Authority
Bright Blue
Cleanliness
Strength
Dependability
Coolness
Light Blue
Peace
Serenity
Spiritual
Infinity
Most blues convey a sense of trust,
loyalty, cleanliness and understanding.
Blue is the most used colour in corporate idenity - logos etc.

A dark blue suit is professional business attire
Cultural Connection

Dark blue is the colour of mourning in South Korea.
RED
Red signifies warmth,
love, excitement, energy,
determination, desire and
courage.
Red is the most popular colour used
in flags around the world.

Approximately 77% of all flags
use the colour red.
Red captures attention because
it is one of the most visible colours,
second only to yellow.
Context is everything when using red.
Men are more attracted to "tomato" reds,
while women are more attracted to
"berry" reds.
Red is the colour of good luck in
Asia and is the most popular colour
in China.

In Japan, a red kimono symbolizes
happiness and good luck.
GREEN
Green signifies durability,
reliability, optimism, nature,
calmness, relaxation, safety,
honesty and harmony.

There are more greens than
any other colour.

Green is universally associated
with nature.

Traffic lights are green all over
the world, so it is associated
with "Go".
Green is lucky in most Western
cultures as in the green shamrock.

Green cars are considered unlucky.

In Israel, green symbolizes bad news.
Orange
Orange symbolizes energy,
vitality, excitement, adventure,
warmth, and good health.

Darker oranges offer a sense of
comfort; lighter oranges are
soothing, and healthy.
Orange evokes the taste of
healthy fruits and is the
symbol of autumn.
PURPLE
Purple symbolizes magic, mystery,
spirituality, and the sub-conscious,
creativity, dignity and royalty.
Light purples convey light-heartedness
and romance.

Dark shades are more intellectual and
dignified.
Negetive meanings for purple are conceit
and pomposity.

Purple is also a colour of mourning.
Sharon Hall
Brand Development Strategist
www.xxxxxxxxxxxxx.ca
Specializing in Brand Strategies
For
Internationally Trained Professionals
Fishing for Distinction
School of Thought
Personal Branding
http://www.youtube.com/watch?v=XDohoPavchc
Big fish stands out from
the crowd
Multiple colours stand for variety of personalities and cultures
School of fish - School of life
Brand Strategist
Sharon Hall
Brand Development Strategist
www.sharonhall.ca
Specializing in Brand Strategies
For
Internationally Trained Professionals
Fishing for Distinction
School of Thought
Personal Branding
Full transcript