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IB TOK presentation
Transcript of IB TOK presentation
Applying to the Knowledge Issue
the activity or profession of producing advertisements for commercial products or services
Real Life Situation 
Article: K-pop contest tell Shimali De Silva, 14, she looks too old and needs plastic surgery
The human need to conform to what is perceived to be 'right' drives the need to conform to the conventions displayed in fashion advertising.
Ethics is a big aspect of the perception we receive from fashion and social advertising.
As the fashion industry expands more moral code is lost and as an audience we do not see the lack of moral integrity they display.
Abbie Bartlett and Naji Mufti
To what extent is our understanding of beauty distorted due to being exposed to fashion advertisements?
Advertisements appeal to our emotions and make us believe by indorsing in what they are portraying we will be happier
Conforming, we conform to what the advertising is portraying because it leads us to believe they have the correct answer
'Jumping on the band wagon' the idea that if everyone is doing it, it must be right
The ASCH conformity Experiment
Solomon Asch (1951) conducted an experiment to investigate the extent to which social pressure from a majority group could affect a person to conform.
From this he concluded that: people conform for two main reasons: because they want to fit in with the group (normative influence) and because they believe the group is better informed than they are (informational influence).
How is our perception distorted by fashion advertising?
The fashion industry creates the image of beautiful being thin and flawless. The human being need to belong and conform feeds this allusion and therefore distorts what we believe to be fashion and beautiful.
Is it ethical to distorted peoples perception of reality?
Moral Consistency in Advertising
People are expected to be consistent in their moral judgment.
The moral value of an action is determined by the motive for which it is done rather than the actions that follow
The advertising company think about the attraction from a large mass audience rather than one individual
People perceive art visually and fashion advertising appeals to what we see and attaches to a meaning
A women's portrayal in art
When look through the history of how women have been shown in art we see that they have been shown in a natural and realistic way.
Advertisements began the discrimination into women who are over-weight or have facial scars and many more. They show women in an unnatural and distorted manner in order to make us perceive this is how women should look in order to be beautiful.
The advertisement using art in order for the audience to create there own meaning. The fashion advertisement does not say 'this is beautiful' but that is what the audience perceives.
Thank you for watching
Real Life Situation 
Model whose excessive plastic surgery made her a living Barbie shows off doll-like proportions in high fashion shoot