Compliance Gaining
Influence of:
Goals: short term/long term
Level of intimacy/relationship
Levels of power
Primary Goals:
gain compliance
Secondary Goals:
Strategies
Promise/Threat
Rational/Emotional
Pre-giving/Debt
Self-feeling (you will feel better about yourself)
Esteem (others will feel better about you)
Manipulation (deception/passive aggressive)
Health Communication
Framing: positively or negatively
Number of Exposures
One-sided vs. Two-sided argument
Combines theory and practice
Combines interpersonal and mass comm
Study of Health Comm
consequences of using specific strategies to gain compliance
Arousal: desire to avoid conflict
Resources: maintain relationships
Interaction (external): create a good impression
Identity (internal): maintain personal morals
Keller & Lehman article:
Designing Effective Health Communications (p. 118-119)
Argument Strength
Source Credibility
Vividness vs. Abstract Arguments
(ELM)
Fear: low to moderate to high
(EPPM/PMT)
Physical vs. Social Consequences
Referencing: effect on self vs. others
Compliance Gaining in
*Growing field
Loading presentation...
Prezi is an interactive zooming presentation
Present Remotely
Send the link below via email or IM
Present to your audience
- Invited audience members will follow you as you navigate and present
- People invited to a presentation do not need a Prezi account
- This link expires 10 minutes after you close the presentation
- A maximum of 30 users can follow your presentation
- Learn more about this feature in our knowledge base article
Do you really want to delete this prezi?
Neither you, nor the coeditors you shared it with will be able to recover it again.
Make your likes visible on Facebook?
Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.
Student CM 380 Compliance Gaining
Persuasion Lectures
by
Tweet
