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Copy of Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?

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abi aiko

on 9 February 2013

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Transcript of Copy of Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?

Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers? Introduction Michael Dell, in 1984 founded Dell in order to directly serve their customers with computers that meet their needs. Mission We have provided below details of the content of the Dell Mission Statement, one of the most successful companies in the World. We hope that the Dell Mission Statement together with our definitions, hints and tips will provide you with inspiration to develop your own successful explanatory paragraph which will prove to be suitable for both your associates, customers and employees. Vision Analysis of Macro Environment Political factors include government regulations and legal issues determining the conditions under which companies have to operate. Political-Legal Economic Changing inflation rates
Currency Fluctuation Socio-cultural Today, children already get familiar with the use of computers at a very young age, representing a generation that will hardly live and work without a computer in the future. Technological Increased Research & Development have caused permanent innovation processes which lead to short product life cycles resulting in a faster depreciation of the products. Analysis of Task Environmental Opportunities
• Internet Marketing
• Changing consumer behaviour
• Changing trends
• Technology

Threats
• Price wars
• Strong competitors
• Rapid changes in technology Problem How could Dell company international operations restore share price appreciation for future growth with minimal strategies involved? Objectives Surpass its rival and gain higher market share Alternative Courses of Action Strategy A: Personal computers that are built should be sold directly to consumers Strategy B: Increase the company’s brand equity Strategy C: Remodel their computers with a better technology Recommendation Strategy A
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