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Copy of Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Transcript of Copy of Dell Inc. in 2008: Can It Overtake Hewlett-Packard as the Worldwide Leader in Personal Computers?
Currency Fluctuation Socio-cultural Today, children already get familiar with the use of computers at a very young age, representing a generation that will hardly live and work without a computer in the future. Technological Increased Research & Development have caused permanent innovation processes which lead to short product life cycles resulting in a faster depreciation of the products. Analysis of Task Environmental Opportunities
• Internet Marketing
• Changing consumer behaviour
• Changing trends
• Price wars
• Strong competitors
• Rapid changes in technology Problem How could Dell company international operations restore share price appreciation for future growth with minimal strategies involved? Objectives Surpass its rival and gain higher market share Alternative Courses of Action Strategy A: Personal computers that are built should be sold directly to consumers Strategy B: Increase the company’s brand equity Strategy C: Remodel their computers with a better technology Recommendation Strategy A