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Princess Cruise Line

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by

Rebecca Humberger

on 30 September 2013

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Transcript of Princess Cruise Line

Princess Cruise Line
By Emily Jones & Rebecca Humberger

Princess Cruise Lines
First ship sailed out in 1965
Today it is the 3rd largest cruise line in the world
"Pacific Princess" was on 'The Love Boat' in 1977
16-ship fleet
Core Values
We serve.
We respect our team.
We innovate.
We are consistent.
We are accountable.
We do it right.

Princess Cruise Lines
Explorer Class
-Smaller ships
-680 Passengers



Sun Class
-Medium ship
-1950 to 1970 passengers




Princess
Cruise Lines
Customer Relations
Customer Relations

Accommodates 680 passengers
30,277 gross tons
Inaugural cruise on 4/27/2003, refurbished on 1/27/2010
592 feet in length
135 ft. in height
Maximum speed is 18.5 knots
Customer Relations
Ports
Employee Relations
- Restricted living environment
∙ shared accommodations
∙ 7 days per week work schedule
- Comfortable accommodations
∙ Uniforms suited to your job, meals, and on-board training
- Employee of the Month
∙ C.R.U.I.S.E.
- Princess, the Consummate Host
Employee Relations
Sales Associates
Pursers Department
Photography and Videographer
Entertainment/Passenger Programs
Information Technology
Paramedic Officers

Casino
Spa, Fitness, Salon

Galley
Restaurants/Bars
Accommodations
Deck/Technical
Public Relations
9.22.13 -
Royal Princess

"The ship has had many other problems in the past eight days, plumbing, electrical, air conditioning, and last night we were delayed leaving Mykonos for over four hours because they couldn't get the anchor up."

9.18.13 -
Crown Princess
Rescued Syrian Refugees

Collaborations and Offers
Public Relations
Public Relations: Customer Reviews
4+ Stars

Issues:
- Programming on longer ships
- Comparing to Royal Caribbean/Disney
- Tasteless Food
- Ship Setup
- Ports




Employee Relations
Land Based Opportunities

- A 9/80 alternative work schedule in most departments
- A full array of benefits including medical/dental insurance, vision coverage, 401(k)
- Cruise and travel discounts for you and your family
- In-house Princess University courses on professional development
- Employee recognition and reward programs
- Business-casual dress code
Employee Relations
Sea Based Salaries

Front Desk Clerk - $9/hr.
Intern - $17-$19/hr.
Customer Service/Reservations - Avg. Salary $24, 116
HR, Analysts and Financial Officers - +$50k
Questions?
Grand Class
-9 ships in this class
-2,500 to 3000 passengers



Royal Class
-3,600 passengers
-Large ship
-June 2014
1 Athens (Piraeus), Greece
Saturday, November 23 10:00 PM
2 At Sea
Sunday, November 24
3 Kotor, Montenegro
Monday, November 25 7:00 AM 4:00 PM
4 At Sea
Tuesday, November 26
5 Venice, Italy
Wednesday, November 27 8:00 AM Overnight Stay
6 Venice, Italy
Thursday, November 28 1:00 PM
7 At Sea
Friday, November 29
8 Valletta, Malta
Saturday, November 30 10:00 AM 6:00 PM
9 Messina, Italy
Sunday, December 1 8:00 AM 6:00 PM
10 Sorrento, Italy (for Capri & Pompeii)
Monday, December 2 7:00 AM 5:00 PM
11 Corsica (Ajaccio), France
Tuesday, December 3 12:00 PM 7:00 PM
12 Portofino, Italy
Wednesday, December 4 7:00 AM 5:00 PM
13 Rome (Civitavecchia), Italy
Thursday, December 5 5:00 AM
Amenities
Lotus Spa & Fitness Center
4 specialty restaurants
Theater
Casino
Lounges
Full transcript