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SPACE "the element of design"

A mini-lesson in space and designing quotes
by

Amy Neubauer

on 22 January 2014

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Transcript of SPACE "the element of design"

"the element of design"
for CS4 class
white space
negative space
focal point
typography tips
SPACE
white space is often referred to as negative space. It is the portion of a page left unmarked: margins, gutters, and space between columns, lines of type, graphics, figures, or objects drawn or depicted.
example of white space
very little white space runs the risk of appearing busy or cluttered

Usage of negative space will produce a silhouette of the subject
Negative space can produce optical illusions
The focal point has to be in focus and has to be the first element a viewer sees when the look
at design.
tracking, which refers to the space between each letter of a word, line, or block of text. It is also known as “letter-spacing.”
you can add color or change type size to create strong imaginary margins to your designs
Leading refers to the amount of space between the lines of text. It is also known as “line spacing”
A quote example with not a lot of leading (line spacing)
A quote example with tracking to create a strong margin
By making expressive words the strong focal point, you can possibly create 2 quotes in one design
fonts
enough said
create an image with your lettering
add expression into words with your design
try designing your quote in either orientation to see how your white and negative space will look
add a decorative/script font to words to show emphasis
Match words in your quote with colors in your background to add emphasis
Typography has a mind of its own. Respect it.
How to find the type tools in Photoshop
Full transcript