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Intro. to Rhetorical Analysis

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by

Haleigh McDaniel

on 14 November 2016

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Transcript of Intro. to Rhetorical Analysis

Intro. to Rhetorical Analysis
What is rhetoric anyway?
Rhetoric= The art of persuasion.
One is either....
A Rhetor: someone who utilizes persuasion, a master of speeches, or...
A Rhetorician: someone who studies what Rhetors do/write/say.
YOU WILL PRACTICE BOTH :)
It is closer reading in which one examines the work for its effect on the reader or the audience.
Is the piece trying to inform, persuade, or entertain?
comes from Aristotle's rhetorical triangle of appeals: ethos, pathos, & logos.
Aristotle's Triangle of Rhetorical Appeals
SOAPStone will help you, too!
Use SOAPStone to dissect the work of authors, AND use it to help you write!
Ethos

“Doctors all over the world recommend this type of treatment.”
Purpose
What is the reason behind the text?
What does the author want the audience to do or think after reading the text?
Tone
What is the attitude of the author?
look at their diction, syntax, and imagery. What are they trying to convey to the audience?
Speaker
Who is the speaker?
They are the voice that tells the story.
Occasion
What is the time and place of the story?
What prompted the author to write this? Remember, no writing occurs in a vacuum--there is a bigger reason for writing the piece.
Audience
The group of readers to whom the piece(s) are directed.

Is it a specific group?
What is an appeal?!
Subject
1. appeal can mean "to plead one's case" to a higher being or authority.
2. appeal can mean "to please" like when a product (i.e. newest cell phone design)
appeals
to a consumer.
Each
of these definitions means that to "appeal to an audience--whether pleading or pleasing-- means to promote agreement or harmony, to smooth the waters between two positions" (Killingsworth, 2).
Ethos
Logos
Pathos
-appeal to character
-shows speaker's credibility
-appeal to feeling
-intention is to evoke emotion from the audience
-appeal to reason
-logical explanation for why the speaker's ideal is the right one.
-ethical appeal, gives author credibility
Pathos
-emotional appeals, make the audience feel something
“Then she is well, and nothing can be ill.
Her body sleeps in Capels’ monument,
And her immortal part with angels lives.
I saw her laid low in her kindred’s vaul”
Logos
-logical appeals,
reasoning
with the audience
"All men are mortal.
Socrates is a man.
Therefore, Socrates is mortal."
Use these questions and answer them either to break down an author's work or to start your own piece...
Speaker
Occasion
Audience
Purpose
Subject
TONE
What is the piece about?
You should be able to state the subject in a few words or phrases?
http://apcentral.collegeboard.com/apc/public/preap/teachers_corner/45200.html
Killingsworth, M. Jimmie. Appeals in Modern Rhetoric. Southern Illinois University. 2005. Print.
http://www.businessinsider.com.au/vintage-sexist-and-racist-ads-2011-6#camel-1940s-5
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwiY_Y3TzanKAhVDKyYKHWA6ADIQjRwIBw&url=%2Furl%3Fsa%3Di%26rct%3Dj%26q%3D%26esrc%3Ds%26source%3Dimages%26cd%3D%26ved%3D0ahUKEwiY_Y3TzanKAhVDKyYKHWA6ADIQjRwIBw%26url%3Dhttp%253A%252F%252Fbrittanyfikter.blogspot.com%252F2012%252F02%252Fchildren-of-parents-who-smoke-get-to.html%26psig%3DAFQjCNG32gDZdtpne6bJfm157-yJgmZ4SA%26ust%3D1452871276207288&psig=AFQjCNG32gDZdtpne6bJfm157-yJgmZ4SA&ust=1452871276207288
https://www.google.com/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&ved=0ahUKEwjT-uybzqnKAhXK6yYKHZutCo4QjRwIBw&url=https%3A%2F%2Fwww.pinterest.com%2Fpin%2F112308584432914192%2F&bvm=bv.111677986,d.cGc&psig=AFQjCNH-KGW7MFX7w0-pNNCxDY67S341YA&ust=1452871483738592
(You should feel sad and pity Romeo & Juliet.)
(Since all the doctors like it, it must be great!)
Now you try--what appeals are these commercials using to persuade their audience?
Full transcript