Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

SAMSUNG

No description
by

Birault Valentin

on 11 December 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of SAMSUNG

First step
Will you find our subject ?

Other tips

- Insurance companies
- Shipyard
- Boats
- Hospital
- Towns created for the company ( 8 around the world )
- Hotels
- Cars
- Search engine
They also have :

"an institution for building a harmonious society of perfected human beings"

- Private research University
Humanities and Social Sciences
Natural Sciences
- Around 32000 students
- Purchased by the company in 1996





Pest Analysis
Swot analysis

Company Profile
Porter value chain
Boston consulting group matrix
Second step
Analysis of the company

Political Evironment

- International trade
- Low tax barriers
- Supranational organization
- Strong foreign relationships
- War of patent



Economic Environment


- World economic competition
- Competitive tax policy
- Liberalized service sector
- Implementation of free trade agreements (FTA)

Social environment

- Rapid urbanization in emerging countries
- Standardization of consumption patterns
Technological environment

- Rising R&D costs
- Government policies promoting R&D
- New product development

An history with strategic changes
- 1938 : first activity, export of dried fish, fruit and vegetables to China
- 1969 : Foundation of Samsung electronics
- 1972 : Launch of the first Television, health insurance and construction
- 1992 : First mobile phone in South Korea

Key figures
-425 000 employees world wide
-Net income: 26.2 billion
-Revenue : 268.8 billion
-20% of south Korean GDP and exports
-Market capitalization: 209 billion


A huge conglomerate

• Electronics : 37.5%
• Chemical Industry : 2.5%
• Heavy Industry :3%
• Financial Services : 33.5%
• Other Activities : 23.8%

A korean cheabol
Strategic business unit
- Television
- Mobil Phone
- Semi conductors
- Informatic
- Electronic appliances
For Samsung electronics
Major customers from semi conductors
Focus on smartphone market
Porter five forces analysis
Threat of new entrants
- Huge technological capacities (Dell, Hp)

- Huge capacity of Financing (Microsoft)

- Chinese imitator
Bargaining power of suppliers
- World leader

- Growth of production

- Global market coverage
Bargainning power of customers
- Big dependance toward customers because small economic cycle of consumption

- Repartition of customers

Threats of substitute product
- Rapid change of technology

Competitive rivalry within an industry
Apple Inc., Sony, LG, Panasonic, Microsoft, Philips, HTC, and so on
Samsung Electronics
Goals
R&D spending
Launch Strategy of product

focus on Samsung OLED screen
Strategic Approach under Vision 2020
- High quality in reliability
- Highest quality employees availaible
- Stimulate unique company culture
- Be of the top three electronics company in the world
- Pursue innovation on all main areas of the company's business operations
Third step
Global Strategy

Loyalty Circle
Vision statement

"We will devote our human resources and technology to create superior products and services, thereby contributing to a better global society"
Samsung electronics
Sales by strategic business unit
Creativity Management
Vision for Industry
New technology development
New market creation
New lifestyles

Most Innovative Company
Partnership Management
Vision for society
Increase external capabilities and activities
Partner collaboration/Environmental management
Value for customers and shareholders

Most Admired Company
Talent Management

Vision for Employees
Profes
Talent incubator
Passion and challenge

Great Workplace
Samsung OLED screen

McKinsey Matrix for SBU
Focus on Television SBU

Pest Analysis
Swot analysis

Company Profile
Global value chain
Boston consulting group matrix
Second step
Analysis of the company
Political Evironment

- International trade
- Low tax barriers
- Supranational organization
- Strong foreign relationships
- War of patent



Economic Environment


- World economic competition
- Competitive tax policy
- Liberalized service sector
- Implementation of free trade agreements (FTA)

Social environment

- Rapid urbanization in emerging countries
- Standardization of consumption patterns
Technological environment

- Rising R&D costs
- Government policies promoting R&D
- New product development

An history with strategic changes
- 1938 : first activity, export of dried fish, fruit and vegetables to China
- 1969 : Foundation of Samsung electronics
- 1972 : Launch of the first Television, health insurance and construction
- 1992 : First mobile phone in South Korea

Key figures
-425 000 employees world wide
-Net income: 26.2 billion
-Revenue : 268.8 billion
-20% of south Korean GDP and exports
-Market capitalization: 209 billion


A huge conglomerate

• Electronics : 37.5%
• Chemical Industry : 2.5%
• Heavy Industry :3%
• Financial Services : 33.5%
• Other Activities : 23.8%

A korean cheabol
Strategic business unit
- Mobil phone
- Digital media
- Television
- Semi-conductors
- Electronic appliances
For Samsung electronics
Major customers from semi conductors
Focus on smartphone market
Porter five forces analysis
Threat of new entrants
- Huge technological capacities (Dell, Hp)

- Huge capacity of Financing (Microsoft)

- Chinese imitator
Bargaining power of suppliers
- World leader

- Growth of production

- Global market coverage
Bargainning power of customers
- Big dependance toward customers because small economic cycle of consumption

- Repartition of customers

Threats of substitute product
- Rapid change of technology

Competitive rivalry within an industry
Apple Inc., Sony, LG, Panasonic, Microsoft, Philips, HTC, and so on
Samsung Electronics
Sales by strategic business unit
McKinsey Matrix for SBU
Focus on Television SBU
Diverse and complementary strategies
- Strategic alliance and partnership
- M&A
- Joint Venture
- Vertical Integration
- Internet channel
Shareholders
Full transcript