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Rhetorical Analysis UGA Miracle

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Kate Anna Akins

on 18 March 2013

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Transcript of Rhetorical Analysis UGA Miracle

UGA Miracle Mission Statement UGA Miracle is a student run organization that supports Children's Health Care of Atlanta, which is a partner hospital of Children's Miracle Network. To Support Our Hospital
To Champion Our Families
To Engage Our Campus Criteria For Analysis The criteria for the rhetorical analysis was set by the mission statement. UGA Miracle specifically references each of their three target audiences in their mission statement. UGA Miracle's Audiences:

UGA Students
Potential Sponsors
Families that they sponsor UGA Miracle addresses 3 separate audiences in their website. After analyzing the website, there are three specific problem areas that if fixed would make the website more accessible and easier to navigate for their audiences. Appearance of Home Page Navigation Bar Excessive Use of Web Pages Let's start with the home page Here is the evidence Now for the people who benefit from this mission... "Because we are attuned to spatial characteristics of digital environments, users assume that spatial positioning is meaningful and related to function." -Janet Murray, "Inventing the Medium" The home page for UGA Miracle is lacking in the spatial affordance. This lack of correct spacing and positioning poses a problem for all 3 of their audiences. Positioning of blog, twitter, and events at the very bottom of the page limits the accessibility for students. There is nothing on the home page that includes the families of UGA Miracle. Moving on to the navigation bar... "The relationship between the interactor and any digital artifact is reciprocal, active, and open to frustrating miscommunication." -Janet Murray There is no participatory action for the families.
No way for them to interact and they only have one tab in the navigation bar that even pertains to them. This, in a way, relates back to Murray's quote as being frustrating for the participants, and in this case frustration stems from the families since their is no participatory involvement. Lastly, let's move on to the excessive use of web pages What does Murray mean by this? The spatial affordance is key to overall outlook of the entire home page. The visual organization has an impact on the viewer's experience and in the case of a home page, the viewer's first impression. Although UGA Miracle's website is visually appealing at times, the spacing and availability to the audience's needs are not accessible. This is what Murray means by the relationship between the interactor and digital artifact. Exploring the Participatory Affordance... Exploring the Encyclopedic Affordance... Exploring the Spatial Affordance "A well-designed information structure is open-ended and can accept new elements without confusion about where they will be placed...With the right labels attached to the right items, we can find any needle in the rapidly expanding global haystack." -Janet Murray In one tab alone, UGA Miracle has placed fifteen web pages. Although this may work for other websites with heavy information loads, such as wikipedia, this does not work for UGA Miracle. They only have to appeal to three audiences and in the Get Involved tab they only appeal to essentially one audience. As seen with their website, UGA Miracle has definitely made the attempt to acknowledge and reach their audiences. They have the framework for effectively communicating to these audiences. However, there is clearly room for improvement. If they keep in mind Murray's three affordances that were mentioned, UGA Miracle has the potential to grow and improve communication. The greatest thing that UGA Miracle has going for them is they already have a solid philanthropic purpose. By having a clear and altruistic objective, they have conquered one of the hardest parts of having an effective website. Now, they must conquer the encyclopedic, participatory, and spatial affordances so that their audiences focus more on... There is only a small container of space that refers to sponsorship. Their wonderful purpose... UGA Miracle could easily make changes when it comes to the spatial affordance. By rearranging material in order of importance and placement in specific containers, UGA Miracle could address all three audiences efficiently and effectively. The website completely lacks in participatory action. In specific, the participatory action lacks extremely for the families that UGA Miracle sponsors. In the next frame, the navigation bar will show only one tab for family interaction. UGA Miracle's excessive use of web pages is partly due to the lack of organization and participatory action in the navigation tab. The structure is not open-ended and leads to confusion about where to go for particular information. The encyclopedic affordance could be extremely helpful in cataloging their information in an effective way. The extreme use of web pages unfortunately leaves their audiences feeling overwhelmed and lost. Conclusion... http://www.choa.org/; Web. 27 February 2013. Works Cited

Murray, Janet H. Inventing the Medium: Principles of Interaction Design as a Cultural Practice. Cambridge, MA: MIT, 2012. Print.
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