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Lessons learnt: 1st Martian year

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by

Àlex Rodríguez Bacardit

on 21 June 2015

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Transcript of Lessons learnt: 1st Martian year

We are MarsBased
We are a consulting company with start-up DNA
Dude, this sux!
Didn't have the means to sell products

Didn't know marketing

Didn't have contacts nor investment
Talk to me, babe
Ideas are worth 0$

No one will steal your idea

People will give you feedback
Pay it forward
We develop apps
Don't start a company without...
Money
Unless you want to end up in...
PLANET FAIL
Unaligned
-> Define priorities
Uncommitted
-> Set goals
Unresponsive
-> Set rules

Sometimes you win, sometimes you learn


FAILED PROJECTS
Accio.cat
Woliva
Cookin.me
... but we knew how to make apps
Pivoting
March 2013:
Rebranding
September 2013:
Defined company culture & values
January 2014:
Turned into a consulting company
Never trust
Always with contract

No favours on day one


Think big
Actually, not that big: MVP

Global or local? Get advise

Expect the worst, prepare for the best

Focus, focus and then some
Don't multitask
The more hats, the less credibility
Focus drives the team together

Is this helping me succeed?
No: F*ck it.
Yes: Try to merge it.
Just Do It
Want a team? Try this:
Developer
Sales
MFIC

Sell MVP while it's being built

Bootstrapping, no investment
(Not yet)
Sales from day one
Kick your sales guy out of the cave...

... and lock him out.

(Feed him from time to time)
You need:
Business cards.
Elevator pitch.
Dress accordingly.
Nice to have:
Evangelists
Good content
A website
Be your own company
Corporate values
What if you fail?
Learn from that
Failure
Success
Contacts
And most of all, whatever you do
Have.
PRICE
Don't undervalue yourself
Avoid these words:
partnership, strategic/investment project, synergies.
A 'Big brother'
High profile contacts
Fucking.
Fun.
Never give up
Share with others
Communicate accordingly
Learn to say
1st Martian year Lessons learnt
Hola hola!
Co-founder of @MarsBased
Director of @StartupGrindBCN
Tweet 'hi' -> @lexrodba
Everybody talks about being an entrepreneur and creating companies...
... while others are entrepreneurs
and create companies.
-> They say
what
they do
-> They say
how
they do it
Today's talk
<-
127.0.0.1
Thank you!
wow
very company culture
much meme
such working
many identity
Full transcript