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What do you remember about CUEGIS?

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Anne Kirby

on 1 September 2017

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Transcript of What do you remember about CUEGIS?

Ms Kirby
CUEGIS Concepts
What do you remember about CUEGIS?
Paper 2
The six CUEGIS themes will feature in section C of paper 2.

Here, you will have to discuss how one or two of the concepts relate to businesses you have researched/studied about.

This section is worth 20 marks.
Example questions:
"With reference to one organization that you have studied, examine what changes globalization brings about in the management of human resources".
Independent learners
Primark case
1. Discuss which you think are the 3 most prevalent themes. Be ready to justify your decision using examples.

"With reference to one or two organizations that you have studied, discuss how marketing strategies may differ in two cultures you are familiar with."
With reference to one organization you have studied, compare and contrast the importance of innovation and ethics for Research and Development (R&D)".
2. Can you think of questions in which this case study would provide relevant examples/information?
2. How do the issues raised relate to areas of the syllabus you have studied?
3. Which business tools/models/theories could we use to better analyse the situation?
In groups of 3, read the case study..
The underlying themes to the IB BM program
CHANGE: Competition, new technologies and markets, and trends in consumer behaviour lead business organizations to adapt their objectives, strategies and operations.
Success emerges from the ability to research and respond to signals in both the internal and external environment.
CULTURE: Every organization operates in a range of environments in which its role may be interpreted differently. These expectations affect planning, decision-making and strategy implementation.
Within an organization, values and backgrounds influence what stakeholders focus on and how they work.

ETHICS: Every business decision has moral implications.
These consequences can be significant for internal and external stakeholders and the natural environment.

GLOBALISATION:A wide range of international forces (such as the increasing social, cultural, technological and economic integration) influence business organizations. In turn, business organizations shape these forces.
INNOVATION: Incremental or radical improvements to a business idea, or the generation of new ideas in relation to a final product, service or process, are the result of internal or external influences.


Strategy refers to the significant long-term planning decisions that organizations make in order to meet the needs and wants of their stakeholders.
Strategy is about asking questions: what, why, when, how, where and who?
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