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Twitter and Its Applications

This hands-on workshop will provide a detailed overview and examination of Twitter: syntax & best practices, popular tools and workflows, team collaboration, analytics tools, and other tips & techniques to maximize and leverage your Twitter account.

Nicholas Lamphere

on 30 January 2012

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Transcript of Twitter and Its Applications

Twitter and Its Applications #SOC 140 Monday January 30, 9:00-12:00, PC 3317 This hands-on workshop will provide a detailed overview and examination of Twitter, currently one of the most popular - yet largely misunderstood - social media tools. Twitter - a communications and microblogging tool - has many applications, from job searching and candidate sourcing to event planning and classroom learning to political activism and fundraising, in addition to traditional business and media applications. The workshop will demonstrate how to utilize Twitter to disseminate and consume news, promote events, foster collaboration and idea generation, develop professional networks, drive traffic, and enable greater communication - for applications listed above and more.

You will learn Twitter syntax and best practices, which popular tools and workflows to consider (particularly for team collaboration), how to measure and analyze your tweet activity, and other related tips and techniques to maximize and leverage your Twitter account. Additionally, you will learn how to integrate your tweets into other social media channels, how to best archive your Twitter data, and how to best perform successful searches. The workshop assumes you have taken Introduction to Social Media, or have equivalent experience, including - but not limited to - current and active accounts on Twitter and at least one additional social media channel. Twitter: Defined Twitter: Tips & Tricks Twitter: Applications "Microblogging is a broadcast medium in the form of blogging. A microblog differs from a traditional blog in that its content is typically smaller in both actual and aggregate file size. Microblogs 'allow users to exchange small elements of content such as short sentences, individual images, or video links'." - http://en.wikipedia.org/wiki/Microblogging About Me Nicholas Lamphere

Multimedia/web developer and designer

Social media instructor and consultant

Harvard Human Resources' Center for Workplace Development
(Educational Systems and Technology)

Additionally, I co-chair both the ABCD Interactive Design and
Development User Group & the ABCD Social Media User Group

E: nicholas_lamphere@harvard.edu Twitter in Plain English The Twitter Guide Book: http://mashable.com/guidebook/twitter/ Yammer is a private enterprise microblogging (and social networking) tool for connecting with coworkers within your company, and has been described as an internal Twitter.

"Yammer is a tool for making companies and organizations more productive through the exchange of short frequent answers to one simple question: What are you working on?" What Why http://www.yammer.com/ Yammer can be used for networking with colleagues, sharing valuable information and resources, threaded conversations, minimizing email volume, internal group "Communities", or simply as an alternative to Twitter. Also, users can cross-post to Yammer using #yam. How Founded: September 2008
Pricing: Tiered (free for Basic, $5 per user per month Gold)
Userbase: 70,000 organizations Launched: July 2006
Cost: Free (excluding third-party tools)
Userbase: Over 300 million (June 2011) "Twitter is an online social networking service and microblogging service that enables its users to send and read text-based posts of up to 140 characters, known as "tweets". It was created in March 2006 by Jack Dorsey and launched that July. The service rapidly gained worldwide popularity, with over 300 million users as of 2011, generating over 300 million tweets and handling over 1.6 billion search queries per day." - http://en.wikipedia.org/wiki/Twitter What Why Twitter can be used for networking with colleagues and external parties with shared interests, sharing valuable information and resources, threaded conversations, minimizing email volume, promoting events, feedback (back channel), just-in-time interaction (classroom and training), news dissemination, emergency response, public relations, sales generation, fundraising, career advancement, recruiting, and to generate website traffic. Tweets can also rank high in search results, with search engines (i.e. Google) now indexing them in near real-time. How Create an account: http://twitter.com/ Summary Recap, Q&A, Resources Twitter: Analytics Twitter Basics: http://bit.ly/Twitter_Basics Break The Harvard University Social Media User Group meets monthly to discuss & demonstrate the variety, security, cost, implementation & uses of social media tools and the social web.

Twitter: http://twitter.com/ABCDSocialMedia Harvard Social Learn to Share http://www.addthis.com/ http://sharethis.com/ http://www.addtoany.com/ Syntax & Best Practice URL Shorteners Hashtags * Customizing Your Twitter Profile 20: Twitter 'Name' max. characters
15: Twitter username/handle max. characters
160: Twitter 'bio' max. characters
140: Max. character limit per tweet (should ideally be ???):
http://tweetshrink.com/ URL shorteners generate a random string of letters and numbers (usually four or five) and act as a pointer to a fully-resolved web address in significantly fewer characters - very important based on Twitter's 140 character limit.

Many third-party Twitter applications/tools come with built-in URL shorteners.

Early adopter: http://tinyurl.com/ @ Reply, Retweet (RT vs. via), Direct Messages (DM/d), Other text commands

Tweet order and size (120 characters max for RT)
Timing and activity level
Qty: 4.22/day average Twitter user
Day of week, time of day
Tweet lifespan: ~5 minutes Why use hashtags? A: Hashtags 1) group common themes, ideas and content; 2) give context to your tweets; 3) become active links in your tweets; 4) can be searched; 5) heavily used for back channel/discussion; 6) can be used creatively.

Are they archivable? Short answer: somewhat

#FollowFriday - users post tweets on Fridays using the #FollowFriday hashtag and @ referencing valuable members of their Twitter world (which they feel you might also be interested in following)

Public list of popular Twitter chat hashtags:
http://bit.ly/TwitterHashtags Finding People to Follow Search Lists Twitter Remoras (i.e. Third Party Tools) HootSuite: http://hootsuite.com/about LinkedIn: Use hashtag #li or #in; LinkedIn to Twitter; 3rd party tool
Facebook: Use hashtag #fb; Facebook to Twitter, involver tab, 3rd party tool
Yammer: Use hashtag #yam
Blog or site: RSS vs. embed
RSS: Reader, email
Location-based services
Posterous and other push/share tools Personal Email: abcd-social@abcd.harvard.edu Email: nicholas_lamphere@harvard.edu
Phone: 781-718-6277
Twitter: http://twitter.com/HarvardCWD Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
Twitter gets more than 300,000 (+) new users every day.
There are currently over 300 million users of Twitter’s services.
Twitter receives 180 million (+) unique visits each month.
There are more than 600 million (+) searches on Twitter every day.
Twitter started as a simple SMS-text service.
Over 60% of Twitter use is outside the U.S.
There are more than 50,000 (+) third-party apps for Twitter.
Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference: http://chirp.twitter.com/ URL Shorteners HootSuite OneForty.com (Other Tools) Klout - The Standard for Online and Internet Influence: http://klout.com/ Archive Your Tweets Alerts Other Tools & Tips Networking, Job Search, Recruiting Events, Conferences, Tweetups Team Collaboration, Idea Generation Thought Leadership (Subject Matter Expert), News Classroom, Training, Student Affairs Other: Politics & Gov, Fundraising, Alumni Relations, Customer Service, Sales & Promotions "Twitter Lists are Twitter’s long awaited 'groups' feature. They offer a way for you to bunch together other users on Twitter into groups so that you can get an overview of what they’re up to. That’s because Lists aren’t just static listings of users, but rather curated Twitter streams of the latest tweets from a specified set of users." http://mashable.com/2009/11/02/twitter-lists-guide/

What's the value? 1. Use the Twitter Search function ('Save this search', 'favorite' a result)
2. Use http://search.twitter.com/
3. Use the 'Advanced Search' to refine search parameters
4. Use 'Twitter Search' browser add-on/extension 1. Browse/search on http://twitter.com under 'Find People' Twitter is a great tool to utilize at events, conferences and other meetings - by using a pre-determined hashtag and @ replies - to allow attendee note-taking and back-channel discussion, particularly for those following virtually (activity can be searched and archived).

Promote events on Twitter: Retweet (RT) love, promotions, tweetups
Tweetups are a way to (physically) network with people you communicate with on Twitter (Twitter + Meetup = Tweetup)
http://bostontweetup.com/ 10 Ways to Archive Your Tweets:
http://www.readwriteweb.com/archives/10_ways_to_archive_your_tweets.php Twitter is a great tool for team collaboration and communication (internal), and for generating conversation, ideas, brainstorming, etc... as a sounding board (both internal and external) - reducing email volume, providing (and receiving) relevant value from your community, and developing networks.

Ask and Answer Questions: http://mashable.com/2009/04/21/twitter-questions-answers/ * very important Why I Love Twitter, In 8 Words Very conversational. Not broadcasting. Not marketing. Knowledge sharing. Statistics Use of hashtags #gov20 and #opengov
Twongress - The Power of Twitter in Congress: http://www.eyeonfda.com/eye_on_fda/2010/01/twongress-the-power-of-twitter-in-congress.html vs.
Twitter user data (you can save as XML or Excel files): http://twitter.com/statuses/user_timeline/HarvardSocial.xml?count=1000 5 Free Ways to Never Miss a Twitter @Reply: http://bit.ly/bXk3AS Twitter is becoming more widely used in the classroom and training settings, providing back-channel discussion, participant interaction, and resource aggregation (often in conjunction with a hashtag), with potential as a 'Just-In-Time' solution. Additionally, there are many Twitter chats using hashtags like #edchat and more: http://bit.ly/TwitterHashtags Simple:
http://pu.ly/ http://arstechnica.com/business/news/2010/02/collaboration-20-twitter-team-ups-for-fun-and-profit.ars or, use TwitThis: http://twitthis.com/ Related: BackTweets (search Twitter links, including shortened URLs): http://backtweets.com/ TweetBeep (similar to Google Alerts): http://tweetbeep.com/ Mapping Tools:
http://mashable.com/2010/08/06/twitter-mapping-tools/ More Analytics Other Tools Photos: TwitPic, YFrog
Video: TweetTube
AR: Nearby Tweets, TwitterVision 3D
Music: Blip.FM
News: TweetMeme Top 20 Sites to Improve Your Twitter Experience:
http://mashable.com/2010/07/25/improve-twitter-experience/ http://apps.asterisq.com/mentionmap/# Course Description The Twitter Book: http://bit.ly/TheTwitterBook Additional data: http://www.quantcast.com/twitter.com Syntax Best Practice Twitter Tips: 5 Proven Ways to Get Retweeted:
http://www.cio.com/article/514013/Twitter_Tips_5_Proven_Ways_to_Get_Retweeted Twitter Tips: How to Get Retweeted, Part 2: http://advice.cio.com/kristin_burnham/11859/twitter_tips_how_to_get_retweeted_part_2 50 Power Twitter Tips:
http://www.chrisbrogan.com/50-power-twitter-tips/ Twiter's link service (t.co): http://support.twitter.com/entries/109623 Strong data analysis: http://cli.gs/ Popular choice for stats/analytics and custom URLs: http://bit.ly/ To view built-in HootSuite statistics: http://ow.ly/url/shorten-url "Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag."
http://twitter.pbworks.com/Hashtags How to Get the Most Out of Twitter #Hashtags:
http://mashable.com/2009/05/17/twitter-hashtags/ Ultimate Guide to Twitter Hashtags:
http://www.searchenginejournal.com/twitter-hashtags/9419/ 2. Use tools like TweepSearch: http://oneforty.com/category/Find%20People 3. Perform a Google search for a specific person
4. Use HarvardTweets (Harvard affiliates' Twitter feeds): http://tweets.cs50.net/ 5. Rabbit Hole: Research who follows you; who does your following follow?
6. Use Twitter directories like http://wefollow.com/ and http://www.twellow.com/ Fast & Easy Unfollowing for Twitter: http://manageflitter.com/ 7. Recommendations: http://twitter.com , http://friendorfollow.com/ 8. Use popular hashtags such as #FollowFriday
9. Examine Twitter lists: http://mashable.com/twitterlists/ 10. Top business execs on Twitter: http://exectweets.com/ 9 Ways to Find Twitter Users in Your Town:
http://mashable.com/2009/06/08/twitter-local-2/ 10 Ways to Find People on Twitter: http://mashable.com/2009/07/02/twitter-people/ http://140it.com/

Twitter Home "stream" size and location:
centered, 760 pixels wide, 70 pixels from top

Twitter background image considerations:
W: 1280 pixels minimum to 2048 pixels maximum
H: 1050 pixels minimum to 1556 pixels maximum
Fixed positioning: consider large vs. tiled image
Popular size: 1920 x 1200
Make Your Own: 120 px left and 70 px top margins

Twitter background resources: http://oneforty.com/category/Background%20Images http://web1.colourlovers.com/themeleon/twitter http://twilk.com/ Monitter: http://monitter.com/ Twitterfall: http://twitterfall.com/ Tweet Scan: http://tweetscan.com/ 5. Use other Twitter search tools: http://oneforty.com/category/Search
6. Use search engines (i.e. Google) C-Suite Lists: http://mashable.com/2010/08/03/c-suite-twitter-lists/ Mashable List Directory: http://mashable.com/twitterlists/ TweetDeck (now owned by Twitter): http://www.tweetdeck.com/ Seesmic: http://seesmic.com/ CoTweet (team-based): http://cotweet.com/ Twitterific (iPhone): http://twitterrific.com/iphone Additional Twitter clients: http://oneforty.com/category/Clients Twitter Integration Display tweets on your webpage: http://twitter.com/badges Feed your blog to Twitter: http://twitterfeed.com/ Tweet Your Google Calendar: http://twittercal.com/ Establish yourself as a valuable member by following relevant people/companies, retweeting (link love), @ replying, direct messaging (as possible), providing resources, adding yourself to directories, and using hashtags effectively.

38 Job Search Hashtags on Twitter: http://joblounge.blogspot.com/2009/06/38-job-search-hashtags-on-twitter.html Top 14 Twitter Lists for Job Search: http://joblounge.blogspot.com/2009/11/top-14-twitter-lists-for-job-search.html Want #jobsearch tweets from experts? Follow this list: http://tweepml.org/?t=120187 400+ Twitter Feeds of Job Openings From Around the World: http://jobmob.co.il/blog/twitter-job-openings-postings-leads/ Twellow: http://www.twellow.com/category_users/cat_id/144 (Employment/Career/Job Search) WeFollow: http://wefollow.com/ TweetMyJobs: http://tweetmyjobs.com/ (uses hashtags #TweetMyJobs and #HireFriday @tweetMyJobs) TwitJobSearch - a job search engine for Twitter: http://www.twitjobsearch.com/ http://mashable.com/twitterlists/business-professions/hr-recruiting/ http://oneforty.com/category/Events Tweet Your Google Calendar: http://twittercal.com/ Use of hashtags for "live-tweeting" events and conferences:
Twitterfall: http://twitterfall.com/ Monitter: http://monitter.com/ Public list of popular Twitter chat hashtags: http://bit.ly/TwitterHashtags Establish yourself as a thought leader (or subject matter expert) by providing valuable resources and news to your followers, using effective tweet habits and best practices - including use of hashtags, @ replies, retweeting, Lists, etc...

Content Curation for Twitter: How To Be a "Thought Leader DJ": http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou Thought Leaders Twitter List: http://listorious.com/kitson/thought-leaders Ask and Answer Questions: http://mashable.com/2009/04/21/twitter-questions-answers/ http://edudemic.com/2010/05/edchat-on-twitter/ http://edudemic.com/2010/06/the-edchat-archive-134000-tweets-and-climbing/ http://thesabloggers.org/2010/08/lettertosagrads/ http://twitter.com/EricStoller Use of hashtag #sachat for Student Affairs tweets
Twitter Fast Follow has huge potential for promoting #studentaffairs programming http://bit.ly/d540qN http://edudemic.com/2010/06/edchat-hashtag-dos-and-donts/ Scott Brown Wins Social Media Gold in Massachusetts Senate Election: http://www.crimsonhexagon.com/scott-brown-wins-social-media-gold-in-massachusetts-senate-election/ http://abcd-socialmedia.scribo.harvard.edu/2010/06/15/meeting-monday-june-21-talking-about-social-media-and-government/ 10 Tips for Successful Twitter Fundraising: http://mashable.com/2010/02/26/twitter-fundraising/ http://twitter.com/HarvardAlumni Emergency Response, Public Relations/Affairs
Crowdsourcing Crisis Information: http://www.ushahidi.com/ Bill Gerth: http://twitter.com/comcastcares http://twitter.com/HarvardPerks Many third-party Twitter applications/tools come with built-in URL shorteners that provide statistics/analytics, including HootSuite's ow.ly service: http://ow.ly/url/shorten-url Short URLs with analytics, social media monitoring and geotargeting: http://cli.gs/ Another popular choice for stats/analytics with custom URLs: http://bit.ly/ Many third-party Twitter applications/tools come with built-in URL shorteners that provide statistics/analytics, including HootSuite's ow.ly service: http://ow.ly/url/shorten-url HootSuite offers analytics as Summary (entire Twitter account), Individual Message (tweets), and Site Analytics (connected to Google Analytics). http://oneforty.com/category/Analytics http://www.addthis.com/ http://www.addtoany.com/ or, use TwitThis: http://twitthis.com/ http://sharethis.com/ http://twitstra.appspot.com/ Advanced:
http://www.tweetalarm.com/ http://www.twilert.com/ TweetScan (you can save as CSV file): http://tweetscan.com/ Twitalyzer (Impact, Influence, etc...): http://www.twitalyzer.com/ Trendistic - see trends in Twitter: http://trendistic.com/ Twitter Grader | Get Your Twitter Ranking: http://twittergrader.com/ TweetStats :: Graphin' Your Stats: http://tweetstats.com/ Twitter Buys an Analytics Company (Trendly):
http://bits.blogs.nytimes.com/2010/06/10/twitter-buys-an-analytics-company/ Twitter follow stats, graphs and widgets: http://twittercounter.com/ Manual: Search for hashtag usage

Mentionmap - a Twitter Visualization: http://apps.asterisq.com/mentionmap/ Twitter Charts: http://xefer.com/twitter/user-name Website: http://bit.ly/HarvardSocial Delicious bookmarks: http://www.delicious.com/HarvardSocial Yammer: http://www.yammer.com/harvardsocial LinkedIn: http://www.linkedin.com/in/nicholaslamphere The Twitter Guide Book: http://mashable.com/guidebook/twitter/ Create an account: http://twitter.com/ The Twitter Book: http://bit.ly/TheTwitterBook Break Find & interview experts on Twitter: http://listorious.com/ Find & interview experts on Twitter: http://listorious.com/ Activism: "Twitter provides one of the easiest mobile methods to disseminate information online today." - http://thenextweb.com/twitter/2012/01/27/twitter-isnt-censoring-you-your-government-is/
Why Facebook Subscribe Can't Compete With Twitter (Yet):
http://thenextweb.com/facebook/2012/01/30/why-facebook-subscribe-cant-compete-with-twitter-yet/ But...

What are the most important words to describe Twitter versus its competitors? “Public,” “real-time” and “simplicity,” said Twitter co-founder and executive chairman Jack Dorsey today in a talk at the DLD conference in Munich.

What about “social”? Not so much, Dorsey said.

http://digg.com/newsbar/story/jack_dorsey_twitter_s_not_really_social Twitter Launches Brand Pages:
Full transcript